Advertising Covers

HENRY BARKLEY MACLURE (1856-1939), THE RINGER STORES, HAY

This privately printed unused postcard has no postal history connection, but it gives an interesting view of rural Australia in the late 1800’s. The 1d red N.S.W. ‘Shield’ card advertises Henry B. Maclure’s firm, The Ringer Stores, Hay, and the small trade mark Ringer insert shows a sheep shearer. Henry named his store the ‘Ringer Store’ after the fastest shearer in the woolshed (Figure 1). “Hay is located in the western Riverina

Read More »

H.B. SELBY & CO., SCIENTIFIC APPARATUS & LABORATORY EQUIPMENT

his advertising cover for H.B. Selby & Co. at 393 Swanston St., Melbourne has the blue 3d Submarine Telephone Communication to Tasmania stamp postmarked with a roller cancel dated 25 May 38 and is addressed to Difco Laboratory, a Michigan-based manufacturer of microbiology media and supplies in Detroit, USA. The reverse shows a figure of an aneroid barometer (Figure 1). This cover intrigued me, as the Selby company was well

Read More »

GRACE BROS, JOSEPH NEAL & ALBERT EDWARD GRACE: END of an ERA

This advertising cover for Grace Bros, Merchants & Importers, Broadway Glebe, Sydney: The Model Store, was addressed to Germany with two red 1d ‘Shield ‘ stamps of N.S.W., cancelled by Sydney roller postmark Jan 1910, as well as a greenish-blue ½d QV head stamp postmarked by a Sydney c.d.s. (Figure 1). Joseph Neal Grace retailer, was born on 10 September 1859 at Winslow, Buckinghamshire, England, son of John Grace, schoolmaster,

Read More »

GOLDSBOROUGH MORT & CO., WOOLBROKERS, STOCK & STATION AGENTS

This advertising cover for Goldsborough Mort and Company Limited with its illustrated nine sheep gives information concerning this fabled Australian company of wool brokers, stock & station agency, Sydney branch. It has an air mail sticker, the grey 1 shilling six pence Mercury air mail stamp with a roller cancel: LIFE/ IS PRECIOUS/ HELP/ TO PREVENT/ ACCIDENTS and a boxed Sydney December 1949 cancel. It is addressed to The Editor,

Read More »

GEORGE ROBERTSON & CO., BOOKSELLERS, PUBLISHERS & STATIONERS

The New South Wales postcard with the red 1d ‘Shield’ printed stamp was postmarked with a duplex SYDNEY/ NO 22/ 11 30 AM/ 98/ 43 cancel with the barred N.S.W. obliterator. It was addressed to Percival Crowle Esq, Wilby, Warialda (Figure 1). The reverse showed a 4-storey business building for Geo. Robertson at 361 & 363 George St. Sydney, Booksellers to the University Association. The firm had additional addresses at

Read More »

G. AUSTEN SEED MERCHANT’S COVER SENT to SEED GROWER in USA [U.S.A.]

This Austen’s Seeds advertising cover was sent registered with five NSW stamps totaling 5½d (made up of 2½d overseas postage plus a 3d registration fee) with four different examples of the process of registration (red label, four large ‘R’s in an oval, the postmark REGISTERED/ A/ JU 8/ 09/ SYDNEY NSW as well as the blue crayon cross marking. It was sent to Messrs Comstock Ferre & Co., Seed Growers,

Read More »

FREDERICK THOMAS WIMBLE, PRINTER, NEWSPAPER OWNER & POLITICIAN

The cover intrigued me because of what must be an early rendition of an extraterrestrial life-form which appears on a cover, produced by F.T. Wimble & Co., Printer’s Furnishers, &c, 87 Clarence St. Sydney, (their only address at the time). The extraterrestrial figure is accompanied by an admonition “Keep Your Eye On Your Pocket and Save Money by Purchasing Goods from F.T. Wimple & Co., Sydney” which is “Printed in

Read More »

FOSTER’S LAGER BEER, BITTER ALE & EXTRA STOUT, MELBOURNE

The advertising cover proudly proclaims three types of Foster’s beer and the pink ‘ONE PENNY’ QV stamp of Victoria is canceled MELBOURNE/ PM/ 3 45/ 24 6 07/ -1-. It is addressed to Proprietor, Ship Hotel, Hobart, Tasmania (Figure 1). On the flap of the reverse there is a red printed The Foster Brewing Company, Proprietary Limited, Rokeby St., Collingwood and there is an arrival postmark of HOBART/ Y/ JE

Read More »

FITCHETT BROS., PUBLISHERS MELBOURNE to WHITTAKER & CO., LONDON

This advertising cover has a boxed FITCHETT BROTHERS Propriety Limited PUBLISHERS, Managing Director: T. Shaw Fitchett, 167-9 Queen Street, Melbourne, Telephone 1206. It has a lilac 2d ‘Postage’ stamp of Victoria cancelled with a roller MELBOURNE/ JUL 7/ 5 45 PM/ 1908 with a ‘waving flag’ VICTORIA postmark. It is addressed to Messrs Whittaker & Co., 2 White Hart St, Paternoster Sq., London E.C. The reverse was not seen (Figure1).

Read More »

FIRST AUSTRALIAN MAIL to CROSS AUSTRALIA OVERLAND 1917

Two pictorial covers appeared in the same auction celebrating the event when the Trans- Continental Railway opened and joined the west coast to the east coast of Australia. The first cover was franked with the 1d red KGV head which was postmarked with a machine cancel PERTH/ 24 OCT 17/ WESTERN AUSTRALIA. The pictorial element was quite elaborate with a chain linking 2 ovals, the left oval proclaiming “Linking East

Read More »