This South Australian ½d wrapper which contained the Faulding’s Medical Journal is postmarked ADELAIDE, S.A., but the date is illegible. It was addressed to ‘Beetaloo, P.O. Laura’ which is somewhat surprising for although both towns are on the Northern route, Beetaloo was 335 km from Adelaide and Laura is only 230 km from Adelaide. Beetaloo P.O. was open only from March 1886 until March 1891, and Laura P.O. opened in
Two illustrated covers were found at the same auction site, relating to E.W. Cole and his Book Arcade. The first posted at Melbourne in 1907 shows a stylized rainbow stretching from one clump of palm trees to another, and it lists 16 departments in the store: new books; secondhand books; circulating library; wholesale books; pictures, framing; stationery, fancy goods; music, instruments; house ornaments, glass, china; printing, publishing; photographic studio; toys;
This multicolored advertising postcard for flour, coffee, tea, custard and plum pudding was posted at Adelaide in 1939 and the green 1d Q.E. Australian stamp was postmarked with a roller cancel (Figure 1). The reverse listed a variety of Lion Brand foods: “The Finest Groceries are Branded LION” and it was sent by D. & J. Fowler, 14 King William Street, Adelaide in Sep 1939 (Figure 2). A picture of
This advertising cover has a picture of Shearer’s Patent Wrought Steel Plow & Cultivator Shares and warns: “Beware of IMITATIONS, especially UNBRANDED Shares. These shares are often imitated but never duplicated”. The pink 1d South Australia stamp is postmarked MANNUM/ 2 MA 11/ STH AUSTRALIA and it is sent to a firm of Messrs E.H. & L.O PONTT, Bakara, S.A. (Figure 1). The reverse is an advert for David Shearer &
This colourful double weight cover has six KGV Heads stamps, made up of a pair of the 1d red, two single 1d reds, and 2 singles of the ½d green, making up a total of 5d postage, canceled by two SHIP ROOM/ 11 JUL 1916/ SYDNEY N.S.W plus one same date SYDNEY roller postmarks (Figure 1). The sender is well identified as P.L.C. SHEPHERD & SON, Ltd., Seedsmen, Nurserymen, Florists/
This advertising cover was sent from Cowles & Dunn, Gunmakers and Importers of Ammunition, 72 King Street, Sydney to John M. Evans, Dinner Hill, Peelwood (N.S.W.). The red 1d ‘Roo on Map of Australia’ stamp was cancelled with a roller cancel of SYNEY/ JE 12/ 6-15P N.S.W./ 1913. There was no cancellation on the reverse (Figure 1). There was an enclosed letter dated 11 June 1913, and the advertisement gave
An advertising cover with a sepia picture of a white building showed a group of mostly mounted horsemen. It had a caption of Carlile’s Hospice, Mount Buffalo, 4560 feet. Every Comfort & Convenience. Guides & Horses Always Available. Postal Address: Wandiligong. The postage of 2d was made up of two 1d rose ’Postage’ Victorian stamps which had the duplex postmark of the barred numeral ‘279′ and BRIGHT/ JA 21/ 03/
This 1d blue ‘Reading Stamp Duty’ postcard was the first and only Victorian postcard with advertisements, and it could be sent to all Australian Colonies, New Zealand and Fiji without additional postage. It had a very short life for their was a furious response from conservative elements in the community, its day of issue being 1 November 1895 and it was withdrawn on 19 November 1895. During the three weeks
The illustrated cover shows the front of Bebarfalds partially covered by an irregular block of three red 1d N.S.W. ‘Shield’ STAMPS postmarked with the duplex ‘924′ PARK STREET/ 4/ AU 22/ 99/ N.S.W, as well the blue 2d QV and a ½d QV stamps, similarly canceled. The registered cover is addressed to Messrs G.P. Rowell & Co., 10 Spruce St., New York (Figure 1). The only information I could find
American seedsman advertising covers are more frequent than Australian ones, and much more information is readily available about the former. However these four Australian companies are worth recording in spite of the lack of information concerning the companies. Anderson’s Superior Seeds is the only one that is known to me and is the best of the bunch and it can rival any produced by American companies. The front shows well