Advertising Covers

L. L. EARL, FRUIT MERCHANT, SYDNEY & ORANGE, N.S.W.

This advertising cover for L.L. Earl, Fruit Merchant, The Fruit Exchange of N.S.W., Sydney, Established 1883 had the 1d red ‘Shield’ N.S.W. stamp with a roller cancel of Sydney OC 26, 1908. It also had a faint impression of a red rubber stamping of ‘Commercial Matter’ and it was sent to Messrs Earl Bros, Orange (Figure 1). The enclosed personal letter was written on a ‘Memorandum’ sheet identifying the company

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JAMES STEDMAN, MANUFACTURER of STEDMAN-HENDERSON’S SWEETS

This comical postcard advertising Henderson’s Sweets, and in particular their popular butterscotch “IT’S AWFU GUID”, was sent without stamps from Sydney on 10 June 1907 to North Sydney. A ‘MORE TO PAY/ 2D’ was applied with 2 copies of the 1d ‘completed design’ green Postage Dues (Figure 1). James Stedman (1840-1913), confectionery manufacturer, was born on 25 December 1840 at Parramatta, N. S. W., son of Henry Stedman, servant, and

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JAMES MARTIN, N.S.W. MLA & MACHINERY MERCHANT ADVERTISING COVER

The front of this cover was addressed to Messrs Branson Bros Julong, Binda via Goulburn and the 2d blue stamp of New South Wales is postmarked with a duplex SYDNEY/ H/ FE 9/ 85 N.S.W obliterator (Figure 1). The reverse displays in blue four pieces of equipment that the James Martin & Company. of George Street, Sydney opposite the Royal Hotel, sold: the Hornsby Martin Single Plough, the Tiger Disc

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J.C. FERGUSON, LAUNCESTON ADVERTISING COVER 1895

The cover front gives no hint of the reverse, it is postmarked with two strikes of LAUNCESTON/ A/ NO 1/ 95/ P-R Tasmania duplex on a pair of the pink 1d and a single ½d orange side-face stamps. It was addressed to The Buffalo Spring & Gear Co., Buffalo N.Y., US America. There is a purple marking RECEIVED/ DEC 19 1895/ B.S. & C. Co., placed at the left (Figure

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J. KITCHEN & SONS PTY. LTD., MELBOURNE POSTAL CARD 1931

This used printed to private order postal card is said by the vendor to be “very rare, perhaps two exist” and it was sold at auction AUD 1,100. It was listed as a 1928-36 KGV Oval 1½d brown HG K8 on a bluish advice card. It was addressed to ‘Mr V. Hay, Storekeeper Chelsea (Victoria) and was postmarked MORWELL/ 11 FE 31/ VIC. The item was sold AUD100 above the

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HUGO WERTHEIM’S SEWING MACHINES & HAPSBURG PIANOS

The advertising cover for Wertheim’s Wonderful Sewing Machines, Hapsburg Pianos and Electra Cycles has a pair of the purple 2d South Australia stamp postmarked ADELAIDE/ 5/ MY 26/ 3.30 PM/ 02, and it is addressed to Hobart, Tasmania (Figure 1). The reverse has a reception postmark of HOBART/ A/ MY 29/ 1902/ TASMANIA (Figure 2). Hugo Wertheim was born in the German electorate of Hesse-Kassel on 12 July 1854 and

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HUGO JUNKERS, EARLY GERMAN AERONAUTICAL ENGINEER [GERMANY]

This air mail registered long cover appeared on Ebay and was franked with 3 copies of the 3d green first Australian mail stamp, one 1d green KGV Head and 3 copies of the 2d red KGV Head, postmarked with seven impressions of G.P.O. MELBOURNE/ 3/ 16 JA 31. In addition to the Air Mail vignette, there was an R.6 G.P.O. Melbourne Victoria registration label, as well as interesting advertising matter

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HUGH VICTOR McKAY, FARMING MACHINERY INVENTOR, & LAND OWNER

The H.V. McKay Pty. Ltd. Famous Farm Implements of Australian Manufacture advertising cover had 3 printed views of horse-drawn farm machinery, and it was addressed to Champion Foundry & Machine Co., 3018 West 21st Place, Chicago, Illinois, USA. The pair of red 1½d KGV head stamps had a SUNSHINE/ ( ) FE 27/ VIC postmark (Figure 1). The reverse had a return address of the company at Sunshine Harvester Works,

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HENRY DISSTON & SONS ADVERTISING COVER [U.S.A.]

Tool companies usually make good use of their envelopes to spread the word about the superiority of their tools. Although the present cover is not as flamboyant as others, Disston saws in particular have almost a cult following in their frequent listing on Ebay auctions. The front of this cover is adorned with a fairly ordinary “If not called for in five days return to HENRY DISSTON & SONS INCORPORATED,

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HENRY GEORGE, LAND REFORMER & ECONOMIST [U.S.A.]

This political ‘advertising’ cover was mailed from Sydney in 1930 to the Proportional Representation League, 131 South Juniper Street, Philadelphia, U.S.A., and it has a pair of the red 1½d KGV head stamps paying the postage. It has interesting information on it as to the sender: “The Henry George League of N.S.W.” with a “Policy – Abolition of Taxes and appropriation of Land Values or Ground Rent as Public Revenue”,

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