Advertising Covers

McCARRON, STEWART & Co., PRINTERS & STATIONERS, LETTER to GOVERNOR of SAMOA

This advertising cover of McCarron, Stewart & Co., Printers & Stationers, 44 Pitt St, Sydney had a blue 2½d New South Wales stamp canceled with a SYDNEY/ 9 JA 07 11–AM/ 20 postmark. The addressee was very faint but it was confirmed that it was sent to His Excellency, Dr. Solf, Samoa (Figure 1). The addressee’s name and address is shown more clearly in Figure 2. The reverse shows McCarron,

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MORRIS & FLETCHER, SOLICITORS, BRISBANE 1903

This fine advertising cover from the Queensland, Brisbane branch, of the New Zealand Insurance Co. (Fire & Marine) bore the ‘Four Corners’ 1d orange Queensland imprinted stamp and was postmarked with a Brisbane duplex dated JA 23/ 03. Below the Maori male figure it stated “Freehold Assets and Other Investments secured to Queensland Policy Holders £60,000″. The cover was addressed to Messrs Morris & Fletcher, Solicitors, Brisbane (Figure 1). “When

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MESSRS. REID BROS LTD, TIMBER AND IRON MERCHANTS, ADELAIDE S.A.

A series of five fine mint copies, all of different design, illustrated printed to private order Australian lettercards, with the imprint of KGV heads (1, 1½ and 2d values) was found on a single Australian philatelic auction site, all emanating from Messrs Reid Bros Ltd., at different Adelaide, South Australian addresses. Two of the lettercards included in their address a description of the purpose of their business, namely ‘Timber and

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MESSRS. ARNALL & JACKSON, PRINTERS, STATIONERS, MELBOURNE

This paper has been held in abeyance the past year for even the State Library of Victoria has been unable to find any details on this long-standing quality printing company. The postcard has a printed lilac ‘ONE PENNY’ stamp of Victoria which is canceled with the duplex SANDHURST/ E/ SE 14/ 80/ VICTORIA with the barred numeral ‘4′ as obliterator. It is addressed to Messrs. Arnall & Jackson, Mercantile Stationers

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MESSRS MERMOD FRERES, SWITZERLAND from ALLAN & CO., MELBOURNE

The faint yellow advertising cover for Allan & Co., Importers of Pianofortes, American Organs, Band Instruments and Music has a lilac ‘TWO PENCE’ and an orange ‘THREE PENCE’ QV stamps of Victoria cancelled by a MELBOURNE/ 5/ PM/ 22-3-05/ 5 cancel on both stamps and it is addressed to Messrs Mermod Freres, Ste Croix, Switzerland. The reverse was not seen (Figure 1). Not the earliest form of mechanical or automatic

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MALLOCH BROS., W. A. MERCHANTS, IMPORTERS & MANUFACTURERS

Two fine advertising covers of different design have come on the market, a year apart, both concerning the same business. This Western Australia firm, Malloch Bros. was situated at 50-54 William Street, Perth and the front of the first cover showed graphics of two of their farm machinery items, the “Lister” 2-Stand Shearing and Crutching Outfit as well as the Alston Windmills. The cover was postmarked with a faint 1931

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M. B. WRAGG & Co. Pty. Ltd ‘ALPHA’ FISHING TACKLE

The cover for M.B. Wragg & Co. Pty Ltd., Gardenvale. S.4, Victoria advertised “Alpha” Fishing Tackle and was sent to W. & L. Gordon Pty Ltd., Napier St. Essenden.  It had a blue ‘Alpha’ cogwheel shield trade mark, as well as a large fish chasing a fly.  The green 1d KGV head stamp was postmarked GARDENVALE/ (   ) OC 34/ VICTORIA (Figure 1). A variation on the “Alpha” Fishing Tackle

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LYDIA YEAMANS-TITUS & LESLIE HARRIS, SOCIETY ENTERTAINERS

This postcard with the bluish green Half Penny stamp of New South Wales was postmarked with the duplex WILLIAM STREET/ FE 20/ 12- ( )PM/ 06/ N.S.W and the numeral ‘697′, and also had a MORE TO PAY/ 1D / [maltese cross] handstamp.  It was addressed to Andrew Smart Esq, “Weekly Mail”, Wellington, New Zealand.  The printed advertising matter reads: Opera House, Wellington,  commencing Saturday, Sept 22 1906   Prices:  3/-,

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LOWTH’S HOTEL, TOWNSVILLE QLD & TATTERSALL, HOBART TAS

With the many thousands of Tattersall covers still available on the market, it is somewhat refreshing to find one that is a little different. The cover bears a block of the ‘Four Corners’ 1d orange Queensland stamp, cancelled with 3 complete and 2 incomplete TOWNSVILLE/ 6–A-1 FE O5/ QUEENSLAND postmarks. The cover is addressed to one of the myriad addresses that were used to send mail (in semi-subterfuge) to the

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LOUIS SULLIVAN & Co. LTD, MANUFACTURERS’ CONSIGNEES, COOLGARDIE, W.A.

The cover is illustrated with two hovering angels with the stylistic address on a ‘ribbon’ placed underneath of Louis Sullivan & Co. LTD , Manufacturers’ Consignees, Wine, Spirits and General Merchants, “The Pantheon”, Sylvester St., Coolgardie, W. A. The cover is franked with a pair of grey ‘POSTAGE TWO PENCE’ Swan stamps of Western Australia cancelled with a duplex SHIP MAIL ROOM / 10/ JY 1/ 01/ PERTH W.A. It was

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