Advertising Covers

WUNDERLICH BROTHERS: ERNEST (1859-1945), FREDERICK (1861-1951) & ALFRED (1865-1966)

This advertising cover for Wunderlich Durabestos, Asbestos-Cement Building Sheets, The Ideal Lining for Exterior Walls, Interior Walls, Partitions, Ceilings, Gable Ends, Eaves, Soffets was sent in 1934 from Wunderlich Limited, Perth to the Comptroller of Stores, W.A. Government Railways, Midland Junction (Western Australia), with a Perth 2d meter cancel (Figure 1). The 3 sons were born in London to Charles Frederick Wunderlich, a clerk and later indigo merchant and his

WINCHCOMBE, CARSON & CO., WOOL BROKERS & PRODUCE SALESMEN

The printed stamp cover of New South Wales has a duplex postmark of THE EXCHANGE/ 4/ OC 31/ 95/ N.S.W with the barred numeral ‘1134′. It was sent from Winchcombe, Carson & Co., Wool Brokers and Produce Salesmen, Sydney and addressed to W. Richardson Esq, Bogalong, Grenfell, (N.S.W.) (Figure 1). The spectacular reverse is printed in blue and shows an extensive one-storey beflagged building with an advertisement for Sydney Wool

WILLIAM HUMBLE, FOUNDRY OWNER, INVENTOR, TEMPERANCE ADVOCATE

The advertising cover shows a Farmer’s Woolpress made by Humble & Sons, Makers, Geelong and is addressed to The Lincoln-Williams Twist Drill Co., Taunton, Massachusetts, U.S. America. It has a single green ½d and two red 1d ‘Roo on Map of Australia’ stamps cancelled with a roller GEELONG/ 21.JUL.13 820PM/ VICTORIA (Figure 1). The reverse has scroll with HUMBLE & SONS/ ENGINEERS, &c,/ VULCAN FOUNDRY, GEELONG (Figure 2). William Humble

WARTIME PATRIOTIC COVERS: A FORM of ADVERTISING COVER [U.S.A.]

A series of World War II patriotic covers became available from the same artist or distributor on E-Bay after I found this one posted from Australia. It has a prominent Mussolini (not requiring the ‘MUSSO’ on the sleeve for identification) consulting a book on ‘HOW TO FIGHT’. He is sporting a black-eye and one arm is in a sling and he is saying “IT’S ALLA GREEK TO ME!” This was

WARREN & ROWN: MELACHRINO’S EGYPTIAN CIGARETTES

This 1d advertising postcard has a SYDNEY/ AP 20/ 7 A.M/ 91 / 26 postmark with the three ring oval N.S.W. duplex obliterator, and it is addressed to Mr. Max Rown. Box 325, G.P.O. (Figure 1). The reverse advertises MELACHRINO’S Egyptian Cigarettes, and states that the company, Warren & Rown is the their sole agent for Australia and New Zealand. The Company is located at 14 Barrack Street, Sydney and

W.J. DEANE & SON, MUSIC PUBLISHERS, 500 GEORGE ST., SYDNEY

This 1917 illustrated double-rate cover for W. J. Deane & Son music publishers was sent to the USA with the blue 2½d ‘Roo on Map of Australia’ stamp postmarked by a SYDNEY/ NO 27/ 1917/ 11-30 P/ N.S.W. roller cancel. It advertised a piece of music ‘Trinity Times’, a special piano solo with chimes effect. There were 3 examples of an added tax: a NSW / T/ 50 hand-stamp, an

W.H. BURFORD & SONS LTD, SOUTH AUSTRALIAN SOAP & CANDLE MAKER

This printed to private order (P.T.P.O.) mint letter card has the red 1½d KGV side face stamp and has Messrs. W.H. Burford & Sons, Ltd., Sturt Street, Adelaide, Box 191 G.P.O. on the front (Figure 1). Whereas other P.T.P.O. envelopes and cards frequently have extensive advertising matter, the reverse of this one is different for it simply says ‘Forget-me-Not’ and ‘Burford’s-Quality’ (Figure 2). William Henville BURFORD (1808-1895), a friendly cockney,

W. H. PALING & Co., Ltd., 86 – 88 QUEEN STREET, BRISBANE

Three privately printed advertising postcards and covers sent from Brisbane in the first decade of the 1900’s were lavishly illustrated with musical instruments, proclaiming the virtues of this well known Brisbane musical store. One printed in red showed 3 different string instruments, and proclaimed that “Every description of Musical Instrument may be obtained cheapest and best” from the store; another in blue depicted the Edison Standard Combination Phonograph and stated

W. LOVELOCK & CO. LTD, THE MACHINERY SPECIALISTS, BRISBANE

This advertising cover from the Lovelock Company, situated at 210 Roma Street, Brisbane had an illustration of the ‘Linke-Noack Earth Scoops’ and stated that Lovelock’s was for all kinds of Dam Sinking Machinery and all types of Earth Scoops, and a full range of Dam Sinking or Road Making Plows, etc. The cover was addressed to The President, The Wiard Plow Company, Batavia, New York, U.S.A. There was a roller

VIOLIN PRODIGY to PARIAH: GUILA BUSTABO (1916-2002) [U.S.A.]

Advertising covers have a fascination for many cover collectors, in that they are almost invariably not philatelically contrived, they often are things of beauty, and they frequently tell a story. The different types of advertisements are legion and collectors can specialize in a particular type such as adverts for machinery, perfumes, shoes, hotels and maps, to name but a few. The present cover caught my eye but not as a