Advertising Covers

W.D. PEACOCK & THE ‘TRUE-SHOT’ PRINTED -TO-PRIVATE-ORDER WRAPPER

Two separate vendors showed a copy of this printed-to-private order advertising wrapper and both stated that it was rare, for it is not listed in Higgins & Gage catalogue. This used copy has the name used for such an item on the flap, ‘The “True Shot” Postal Wrapper’, with the description, ‘The Most Effective and Cheapest Advertising Medium extant. Issued in series of 10,000.’ It was published by The Tasmanian

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SYDNEY to THE BELL ORGAN& PIANO CO. PTY. LTD., GUELPH, ONTARIO

This very faint advertising cover shows either a piano or small organ labeled ‘BELL’ and it is addressed to Mr. David Allen Jr, c/o Bell Organs & Piano Co. Ltd., Guelph, Ontario, Canada. The blue ‘Two Penny’ and grey ‘Half Penny’ stamps of New South Wales are postmarked with a duplex SYDNEY/ AU 10/ 2-PM/ 96/ 37 with a barred N.S.W. oblterator. The reverse was not seen (Figure 1). Although

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STUART ALEXANDER & CO. SYDNEY and THE EXCHANGE, N.S.W. POSTMARK

This advertising cover for Stuart Alexander Co., Sydney has several interesting features including ample evidence that it was registered (red N.S.W. EXCHANGE registration label, red handstamp ‘REGISTRATION’ and the crossed red crayon lines. It was sent ‘per S.S. Orvieto’ to Paris, France. Postage and registration of 6d was paid by 4 single copies of the 1½d red KGV stamps and was postmarked rather exuberantly with 5 examples of EXCHANGE (placed

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R. MILLER & Co., SOAP & CANDLE MANUFACTURERS, HOBART, LAUNCESTON

The privately printed advertising ‘CIRCULAR ONLY’ cover has an illustration of an elderly lady sitting on a barrel placed on a bar of stone which is labeled ‘Magic Soap’, shown on a ‘medallion’ which is inscribed ‘USE MILLERS MAGIC SOAP. In the background there is a view of washing hanging on a clothes line.Below the medallion is an advert for R. Miller & Co, Soap and Candle Manufactures, Macquarie St., Hobart

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R. G. OATES ESTATES, BRISBANE, QUEENSLAND, REALTOR WITH A FLAIR

The cover has a pair of the green ‘ONE PENNY’ KGV Head stamps postmarked with a roller cancel, a circular BRISBANE/1934/ 1000 PM/ 11 FEB/ QLD. Associated with a slogan cancel VICTORIA AND/ CITY OF MELBOURNE/ CENTENARY 1934. It is addressed to Mr. C.W. Poulton, 41 Tamworth St., Dubbo, N.S.W. The G.P.O. Box address of the sender has been crossed out and replaced by 236 George St. (Brisbane) (Figure 1). The reverse shows

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NOSKE BROS., MILLERS & GRAIN MERCHANTS, HORSHAM, VICTORIA

The first printed to private order (PTPO) cover has an advertisement for Noske Bros. Millers and Grain Merchants, Horsham/ Mills: Horsham, Lowan, Nhill and Natimuk, and the pink embossed ‘ONE PENNY/ VICTORIA’ stamp is cancelled with a roller postmark of MELBOURNE/ NOV 20/ 12 30 AM/ 1906, It was posted to Messrs. Brown & Dureau, 9 Queen St., Melbourne. The reverse was not seen (Figure 1). The second PTPO cover

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KEMP & DENNING PTY. LTD., TIMBER MERCHANTS, HOBART

The window envelope had an advert for Kemp & Denning Pty. Ltd., 101-115 Melville Street, Hobart, Tasmanian Distributors for Burnie Hardboard, Timber, Bricks, Joinery, Plywood, Cement, Iron. Our Business Motto “NO MONOPOLY.” There was a red slogan roller cancel ‘ KEEP TB. AT (BAY)/ HAVE A CHEST X(RAY), as well as a red boxed HOBART/ 18 OCT/ 1953/ 3D/ PAID. The reverse had no significant postal markings (Figure 1). The

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JAMES ALSTON & SONS PUMPS. WINDMILLS, &TROUGHS, SOUTH MELBOURNE

The printed to private order window cover has an advertisement for James Alston & Sons PTY. LTD., Windmills, Pumps, Troughs, Steel Tank Stands, Etc., South Melbourne S.C. 4, Victoria. The green printed 1½d KGVI Head stamp is cancelled with roller postmark with a boxed MELBOURNE/ 26 FEB/ 1948 as well as a slogan PREVENT/ BUSH FIRES. Below the cover’s there is another advert: Over 50,000 ‘ALSTON’ WINDMILLS in use throughout

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ALEXANDER W. SANDFORD, MERCHANT & S. A. LEGISLATIVE ASSEMBLY

The printed-to-private-order window envelope had an advertisement for A.W. Sandford & Co., Limited, Merchants, Dairy and Refrigeration Engineers, Grenfell Street, Adelaide, and the red embossed 2½d KGVI head stamp was postmarked with a roller slogan ‘PREVENT/ BUSH FIRES’ and a circular ADELAIDE/ 10-PM/ 21 DEC/ 1948/ SOUTH AUST. cancel (Figure 1). The reverse has ‘Britain Buys Our Butter/ Lister/ British Built/ Separators/ Fitted With Staybrite/ Steel Discs and Ball-Bearings/ A.W.

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GEORGE LEAVIS ALLAN, MUSIC DEALER, PUBLISHER & TEACHER (1826-1897)

Two covers with faint identical background advertising were found, both addressed to Germany and having similar but different travelling post office postmarks, were found. The first had 3 stamps of Victoria, the green-blue ½d ‘bantam’, the green 6d and the pink 1d, cancelled with 2 copies of the double circle ENGLISH MAIL T.P.O./ OUT/ 24 MA 09/ —- postmark. The second’s background advertising was somewhat more legible and advertised Allan

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