Advertising Covers

BEBARFALDS, RETAILER of FURNISHINGS & MANUFACTURER of FURNITURE

The illustrated cover shows the front of Bebarfalds partially covered by an irregular block of three red 1d N.S.W. ‘Shield’ STAMPS postmarked with the duplex ‘924′ PARK STREET/ 4/ AU 22/ 99/ N.S.W, as well the blue 2d QV and a ½d QV stamps, similarly canceled.  The registered cover is addressed to Messrs G.P. Rowell & Co., 10 Spruce St., New York (Figure 1). The only information I could find

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AUSTRALIAN SEEDSMEN ADVERTISING COVERS

American seedsman advertising covers are more frequent than Australian ones, and much more information is readily available about the former. However these four Australian companies are worth recording in spite of the lack of information concerning the companies. Anderson’s Superior Seeds is the only one that is known to me and is the best of the bunch and it can rival any produced by American companies. The front shows well

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AUSTRALIAN NATIVES’ ASSOCIATION (A.N.A.): A MISNOMER

Two covers of the Victorian branches of the A.N.A. recently appeared on a stamp auction site. The first had a 1d green KGV Head postmarked with a Victorian RELIEF/ NO 2 postmark and it emanated from the Port Melbourne, Branch No. 28 and was posted to St. Kilda, the date being illegible (Figure 1). The second was a stampless cover, had a PAID AT FOOTSCRAY/ 19 AU 37/ VIC postmark, and it

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AUSTRALIAN ADVERTISING GUNS COVERS: 1880, 1915 & 1932 [USA]

The first cover shows a stylised ‘ribbon’ advertising JOHN REA/ GUNMAKER/ MCCRAE STREET/ NEXT BLACK SWAN/ SANDHURST and the cover has the 2d lilac mauve stamp of Victoria, postmarked with the duplex SANDHURST/ A/ NO 20/ 80 plus the barred numeral ‘4′ as the obliterator. The Australian Firearms Museum, in a listing of Colonial gunsmiths, gives the following information: ‘Rea, J McRae Street Bendigo (formerly Sandhurst) Vic. 1890′, and a

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AUSTRALIA’S YOUNGEST WORLD WAR II VICTORIA CROSS WINNER

I almost can’t believe that I am using this advertising cover to introduce this important man, but there is a definite, albeit tenuous connection, so please bear with me. It is addressed to my boyhood friend who may still be alive so that I am obscuring his name and address. The 5c blue QEII stamp is cancelled with a HURSTVILLE/ 445 PM/ 3 OCT/ 1968/ N.S.W AUST. roller cancel with the

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AULSEBROOK & CO.’S BISCUIT FACTORY, N.Z. & CAMPERDOWN, SYDNEY

Two Australian advertising covers introduced this company in the early 1900s, but the company was started up in Christchurch in the 1860s (1863 in one reference, and 1868 in another), with later expansion to Auckland. However its origin was in Leicester, England where John Auslebrook was born ca. 1834. His parents were Henry George Aulsebrook and Jane Gillam who were bakers in High Cross Street in Leicester. Henry died in

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AMERICAN MOTOR CAR & VEHICLE Co., PERTH ADVERTISING COVER

The cover has considerable intrinsic interest on account of the advertising matter on its front and reverse, the type of postmark and the tax markings to warrant publication of the information it provides. The Western Australian stamp is the yellow 2d Swan issued on 4 Jan.1902 and it is postmarked with the duplex SHIP MAIL ROOM/ 11/ NO 21/ 03/ PERTH W.A. with the 8-bar GPO obliterator. It was received

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ALFRED SHAW & CO. LTD., BRISBANE, MELBOURNE, LONDON, IRONMONGER

This common Queensland One Penny postcard had an unframed duplex MARYBOROUGH/ A/ JU 9/ 94/ QUEENSLAND with double side arcs postmark with the QL obliterator.  This specific configuration with Code A is listed by Cowan & Dell as having squares before and after the town name, and not arcs.  The postcard was addressed to Mr. R. Kennedy, Store Keeper, Gympie (Figure 1). The reverse described the firm was into Hardware,

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ALFRED SANDOVER, HARDWARE MERCHANT & BENEFACTOR (1866-1958)

This advertising cover is somewhat unique mainly because of the shape of its flap. The front shows a blue advertising corner for WM SANDOVER & Co, Hay Street, PERTH, W.A. The 1d red ‘Swan’ stamp has a duplex L.C. ROOM/ 13/ 30 8/ 01/ PERTH and the cover is addressed to a local address. The ‘L.C. ROOM’ is an abbreviation for Letter Carriers Room ( Figure 1). The flap advertises Chubb’s

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EDWARD WILLIAM COLE, MELBOURNE BOOKSELLER (1832-1918)

Two illustrated covers were found at the same auction site, relating to E.W. Cole and his Book Arcade. The first posted at Melbourne in 1907 shows a stylized rainbow stretching from one clump of palm trees to another, and it lists 16 departments in the store: new books; secondhand books; circulating library; wholesale books; pictures, framing; stationery, fancy goods; music, instruments; house ornaments, glass, china; printing, publishing; photographic studio; toys;

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