Advertising Covers

ADVERTISING & CHRISTMAS GREETINGS CARD from G.P. FITZGERALD, 1907

The front of the card shows an imposing two-level building clearly labeled G.P. Fitzgerald & Co. in colour, and the reverse is addressed to a lady living at Constitution Hill, Tasmania. The stampless card has a POSTAGE PAID/ 1/ DEC 20/ 1907/ HOBART TAS postmark, as well as a reception postmark for Constitution Hill (now, Dysart), Tasmania the same day. The printed message reads: “With all Good Wishes/ for a/

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ADVERT COVER: NASH CARS 1939 by OLDEST FORD DEALER in S. AUSTRALIA

A simple advertising cover for Nash cars posted in Adelaide 1 FEB 1939 sent to Nash Motors, Kenosha, Wisconsin, U.S.A. has an illustration of a Nash car, advertised by Maughan Thiem Motor Company Ltd, established 1912 in Adelaide, South Australia (Figure 1). The history of this company is well described at its website  “The streets of Adelaide in the year 1912 certainly would have sounded, looked and felt very different

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ADELAIDE to KINSHASA via LONDON, LISBON, BANANA & BOMA, CONGO

This is one of the most extravagant advertising covers I have written about, and it is also the third cover to the CongoI have recorded. I seem to have a fascination for this chaotic region which has had so much strife in its pre-colonial, colonial and post-colonial periods. The Australian Stamp Company, Adelaide, South Australia has resisted my many research attempts, but there is enough advertising matter to obtain an idea

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A.F. BROCKHOFF & CO.: SIR JACK S. BROCKHOFF, PHILANTHROPIST

A window printed-to-private-order advertising cover for A.F. Brockhoff & Co. Pty. Ltd., Biscuit Manufacturers, West Melbourne, C. 3 with the green imprinted 1d KGVI stamp was postmarked with a roller cancel MELBOURNE/ 2 -PM/ 9 JUN/ 1938/ VICTORIA, with a slogan MINIMUM LETTER/ RATE TO USA 3D/ ADDRESSEE PAYS/ DOUBLE/ DEFICIENCY (Figure 1). Sir Jack Stuart Brockhoff, biscuit manufacturer and philanthropist, was born on 11 March 1908 in South Melbourne,

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‘LITTLE WANZER’ SEWING MACHINE, MADE in HAMILTON, ONT., CANADA

The advertising cover has a picture of a small machine, but no textual description other than THE “LITTLE WANZER’. It is addressed to Mr. Ramsay, Dobroyde Nursery, Ashfield. The orange ‘ONE PENNY’ stamp of New South Wales was cancelled with a duplex cancel of SYDNEY/ I/ JY 8/ 73/ P with a vertical 4-ring oval N.S.W., as an obliterator of the stamp. Whereas I first thought the ‘I’ was a

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ALBERT & SON MUSIC STORE ADVERTISING COVER

This advertising cover “From Albert & Son, Largest Stores in Australia, Head Office 137 & 139 King St. Sydney” is in a pale dull green print, shows a picture of a three level store and on the front of its awning ‘ALBERTS MUSIC STORES SYDNEY’. A total of 2½d NSW stamps are attached and postmarked with 2 copies of SYDNEY/ FE 22/ 11-A-M/ 04/ 10 N.S.W duplex. It is addressed

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ALEXANDER MAIR, FARMER, BUSINESSMAN, PREMIER of NEW SOUTH WALES

The advertising cover of Alexander Mair & Co., Victoria & Leicester St. Melbourne, Agents for William Dockers Ltd., English Varnish and Ever Shining Sun Brand was addressed to the Boston Woven Hose and Keebler Co., San Francisco, Cal. The blue 2½d ‘POSTAGE’ stamp of Victoria was cancelled MELBOURNE/ 4 6 04/ -14-. On the reverse was an indistinct reception postmark of San Francisco (Figure 1). Alexander Mair, farmer, businessman and

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ALEXANDER GEORGE WEBSTER (1830 – 1914) HOBART MERCHANT

This 2d blue-green printed to private order envelope has a roller cancel HOBART/ 16.6.09/ TASMANIA on the ‘Head of Victoria’ embossed stamp. It is a colorful advertisement for A.G. Webster & Son, Hobart Tasmania and it shows a man tilling the earth with a Planet Jr. plough (Figure 1). The reverse shows a Launceston arrival postmark on 17 JE 09, and has additional adverts covering a list of numerous garden

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ADVERTISING COVER for BUSHELLS TEA from GOODOOGA, N.S.W.

The front of this cover is rather ordinary and was sent from F.J. King, General Storekeeper, Goodooga to F. Chilton, City (Fruit) Market, Sydney. The red 2d KGV Head stamp was postmarked with the Type 2B cancel (with double side arcs) of GOODOOGA/ 12 OC 33/ N.S.W (Figure 1). The reverse shows the characteristic illustration of a pack of Bushells BLUE LABEL Tea, with ‘More cups’ and ‘Finer flavor’ on

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BEER & BACCY — VICTORIAN ADVERTISING POSTCARD SENT to BOSTON 1895

This 1d blue ‘Reading Stamp Duty’ postcard was the first and only Victorian postcard with advertisements, and it could be sent to all Australian Colonies, New Zealand and Fiji without additional postage.  It had a very short life for their was a furious response from conservative elements in the community, its day of issue being 1 November 1895 and it was withdrawn on 19 November 1895.  During the three weeks

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