Advertising Covers

G. AUSTEN SEED MERCHANT’S COVER SENT to SEED GROWER in USA [U.S.A.]

This Austen’s Seeds advertising cover was sent registered with five NSW stamps totaling 5½d (made up of 2½d overseas postage plus a 3d registration fee) with four different examples of the process of registration (red label, four large ‘R’s in an oval, the postmark REGISTERED/ A/ JU 8/ 09/ SYDNEY NSW as well as the blue crayon cross marking. It was sent to Messrs Comstock Ferre & Co., Seed Growers,

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MESSRS. ARNALL & JACKSON, PRINTERS, STATIONERS, MELBOURNE

This paper has been held in abeyance the past year for even the State Library of Victoria has been unable to find any details on this long-standing quality printing company. The postcard has a printed lilac ‘ONE PENNY’ stamp of Victoria which is canceled with the duplex SANDHURST/ E/ SE 14/ 80/ VICTORIA with the barred numeral ‘4′ as obliterator. It is addressed to Messrs. Arnall & Jackson, Mercantile Stationers

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MESSRS MERMOD FRERES, SWITZERLAND from ALLAN & CO., MELBOURNE

The faint yellow advertising cover for Allan & Co., Importers of Pianofortes, American Organs, Band Instruments and Music has a lilac ‘TWO PENCE’ and an orange ‘THREE PENCE’ QV stamps of Victoria cancelled by a MELBOURNE/ 5/ PM/ 22-3-05/ 5 cancel on both stamps and it is addressed to Messrs Mermod Freres, Ste Croix, Switzerland. The reverse was not seen (Figure 1). Not the earliest form of mechanical or automatic

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MALLOCH BROS., W. A. MERCHANTS, IMPORTERS & MANUFACTURERS

Two fine advertising covers of different design have come on the market, a year apart, both concerning the same business. This Western Australia firm, Malloch Bros. was situated at 50-54 William Street, Perth and the front of the first cover showed graphics of two of their farm machinery items, the “Lister” 2-Stand Shearing and Crutching Outfit as well as the Alston Windmills. The cover was postmarked with a faint 1931

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M. B. WRAGG & Co. Pty. Ltd ‘ALPHA’ FISHING TACKLE

The cover for M.B. Wragg & Co. Pty Ltd., Gardenvale. S.4, Victoria advertised “Alpha” Fishing Tackle and was sent to W. & L. Gordon Pty Ltd., Napier St. Essenden.  It had a blue ‘Alpha’ cogwheel shield trade mark, as well as a large fish chasing a fly.  The green 1d KGV head stamp was postmarked GARDENVALE/ (   ) OC 34/ VICTORIA (Figure 1). A variation on the “Alpha” Fishing Tackle

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LYDIA YEAMANS-TITUS & LESLIE HARRIS, SOCIETY ENTERTAINERS

This postcard with the bluish green Half Penny stamp of New South Wales was postmarked with the duplex WILLIAM STREET/ FE 20/ 12- ( )PM/ 06/ N.S.W and the numeral ‘697′, and also had a MORE TO PAY/ 1D / [maltese cross] handstamp.  It was addressed to Andrew Smart Esq, “Weekly Mail”, Wellington, New Zealand.  The printed advertising matter reads: Opera House, Wellington,  commencing Saturday, Sept 22 1906   Prices:  3/-,

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LOWTH’S HOTEL, TOWNSVILLE QLD & TATTERSALL, HOBART TAS

With the many thousands of Tattersall covers still available on the market, it is somewhat refreshing to find one that is a little different. The cover bears a block of the ‘Four Corners’ 1d orange Queensland stamp, cancelled with 3 complete and 2 incomplete TOWNSVILLE/ 6–A-1 FE O5/ QUEENSLAND postmarks. The cover is addressed to one of the myriad addresses that were used to send mail (in semi-subterfuge) to the

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LOUIS SULLIVAN & Co. LTD, MANUFACTURERS’ CONSIGNEES, COOLGARDIE, W.A.

The cover is illustrated with two hovering angels with the stylistic address on a ‘ribbon’ placed underneath of Louis Sullivan & Co. LTD , Manufacturers’ Consignees, Wine, Spirits and General Merchants, “The Pantheon”, Sylvester St., Coolgardie, W. A. The cover is franked with a pair of grey ‘POSTAGE TWO PENCE’ Swan stamps of Western Australia cancelled with a duplex SHIP MAIL ROOM / 10/ JY 1/ 01/ PERTH W.A. It was

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L. L. EARL, FRUIT MERCHANT, SYDNEY & ORANGE, N.S.W.

This advertising cover for L.L. Earl, Fruit Merchant, The Fruit Exchange of N.S.W., Sydney, Established 1883 had the 1d red ‘Shield’ N.S.W. stamp with a roller cancel of Sydney OC 26, 1908. It also had a faint impression of a red rubber stamping of ‘Commercial Matter’ and it was sent to Messrs Earl Bros, Orange (Figure 1). The enclosed personal letter was written on a ‘Memorandum’ sheet identifying the company

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JAMES STEDMAN, MANUFACTURER of STEDMAN-HENDERSON’S SWEETS

This comical postcard advertising Henderson’s Sweets, and in particular their popular butterscotch “IT’S AWFU GUID”, was sent without stamps from Sydney on 10 June 1907 to North Sydney. A ‘MORE TO PAY/ 2D’ was applied with 2 copies of the 1d ‘completed design’ green Postage Dues (Figure 1). James Stedman (1840-1913), confectionery manufacturer, was born on 25 December 1840 at Parramatta, N. S. W., son of Henry Stedman, servant, and

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