Advertising Covers

R. MILLER & Co., SOAP & CANDLE MANUFACTURERS, HOBART, LAUNCESTON

The privately printed advertising ‘CIRCULAR ONLY’ cover has an illustration of an elderly lady sitting on a barrel placed on a bar of stone which is labeled ‘Magic Soap’, shown on a ‘medallion’ which is inscribed ‘USE MILLERS MAGIC SOAP. In the background there is a view of washing hanging on a clothes line.Below the medallion is an advert for R. Miller & Co, Soap and Candle Manufactures, Macquarie St., Hobart

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R. G. OATES ESTATES, BRISBANE, QUEENSLAND, REALTOR WITH A FLAIR

The cover has a pair of the green ‘ONE PENNY’ KGV Head stamps postmarked with a roller cancel, a circular BRISBANE/1934/ 1000 PM/ 11 FEB/ QLD. Associated with a slogan cancel VICTORIA AND/ CITY OF MELBOURNE/ CENTENARY 1934. It is addressed to Mr. C.W. Poulton, 41 Tamworth St., Dubbo, N.S.W. The G.P.O. Box address of the sender has been crossed out and replaced by 236 George St. (Brisbane) (Figure 1). The reverse shows

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NOSKE BROS., MILLERS & GRAIN MERCHANTS, HORSHAM, VICTORIA

The first printed to private order (PTPO) cover has an advertisement for Noske Bros. Millers and Grain Merchants, Horsham/ Mills: Horsham, Lowan, Nhill and Natimuk, and the pink embossed ‘ONE PENNY/ VICTORIA’ stamp is cancelled with a roller postmark of MELBOURNE/ NOV 20/ 12 30 AM/ 1906, It was posted to Messrs. Brown & Dureau, 9 Queen St., Melbourne. The reverse was not seen (Figure 1). The second PTPO cover

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SYDNEY to THE BELL ORGAN& PIANO CO. PTY. LTD., GUELPH, ONTARIO

This very faint advertising cover shows either a piano or small organ labeled ‘BELL’ and it is addressed to Mr. David Allen Jr, c/o Bell Organs & Piano Co. Ltd., Guelph, Ontario, Canada. The blue ‘Two Penny’ and grey ‘Half Penny’ stamps of New South Wales are postmarked with a duplex SYDNEY/ AU 10/ 2-PM/ 96/ 37 with a barred N.S.W. oblterator. The reverse was not seen (Figure 1). Although

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STUART ALEXANDER & CO. SYDNEY and THE EXCHANGE, N.S.W. POSTMARK

This advertising cover for Stuart Alexander Co., Sydney has several interesting features including ample evidence that it was registered (red N.S.W. EXCHANGE registration label, red handstamp ‘REGISTRATION’ and the crossed red crayon lines. It was sent ‘per S.S. Orvieto’ to Paris, France. Postage and registration of 6d was paid by 4 single copies of the 1½d red KGV stamps and was postmarked rather exuberantly with 5 examples of EXCHANGE (placed

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WING ON & COY, LTD. EASTERN & GENERAL MERCHANTS, SYDNEY

An ordinary looking cover was sent from SYDNEY/N.S.W/ 11 JAN/ 1936/ 4 45 PM/ POSTED IN/ PILLAR BOX, Code 1, with a roller cancel postmarking the red 2d KGV Head stamp, with SOUTH AUSTRALIA/ CENTENARY/ CELEBRATIONS/ 1936. It was addressed to a fruiterer at Young, N.S.W. and it had a return address of a Box number, Haymarket, Sydney (Figure 1). The fine reverse showed a 3-storey corner building clearly marked WING ON

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W.E. BRAMBLE & SONS PTY. LTD., CARRIERS & REMOVALISTS, NEWCASTLE

The cover has an advertisement for the company of W.E. Bramble & Sons and it was sent by airmail to Messrs. S.E. Higgins & Co. in London, England. The strip of three brown Kookaburra stamps were cancelled with a roller postmark NEWCASTLE/ 5-PM/ 24 JLY/ 1950/ N.S.W./ AUST with the slogan POST EARLY/ IN THE DAY. The reverse was not seen (Figure 1). Brambles took its name from Walter Edwin

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W.D. PEACOCK & THE ‘TRUE-SHOT’ PRINTED -TO-PRIVATE-ORDER WRAPPER

Two separate vendors showed a copy of this printed-to-private order advertising wrapper and both stated that it was rare, for it is not listed in Higgins & Gage catalogue. This used copy has the name used for such an item on the flap, ‘The “True Shot” Postal Wrapper’, with the description, ‘The Most Effective and Cheapest Advertising Medium extant. Issued in series of 10,000.’ It was published by The Tasmanian

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S. KING, P.H. ENGEL, H.S.A. McCULLAGH Ltd, LATE LANGE & THONEMAN

This advertising cover is not only intriguing, but it has also been unusually difficult to research, with the information coming in ‘dribs and drabs’ over the past 2 years. The behatted and bearded man catches one’s attention, while he contentedly smokes his pipe. His hat is adorned with ‘CORRECT THING’, and the rest of the inscription apparently reads ‘At Last, Petersburg Va. U.S.A’ (probably referring to the place of origin

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ADOLARIOUS HUMPHREY BOYD, CONTROVERSIAL CIVIL SERVANT, TASMANIA

The earlier cover is addressed to A.H. Boyd Esqr., Deputy Registrar of Births Etc., Port Arthur, (Tasmania) and the brick-red no watermark ‘ONE PENNY POSTAGE’ QV VAN DIEMENS LAND stamp is cancelled by the first numeral ‘48′ of Ouse, Tasmania. In addition there is a fine cancel of an unframed reception postmark of POST OFFICE/ IMPRESSION BAY with a poorly written ms. of ‘30/10/56′ in the centre. It cannot be

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