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ADVERTISING COVERS

‘LITTLE WANZER’ SEWING MACHINE, MADE in HAMILTON, ONT., CANADA

The advertising cover has a picture of a small machine, but no textual description other than THE "LITTLE WANZER’. It is addressed to Mr. Ramsay, Dobroyde Nursery, Ashfield. The orange ‘ONE PENNY’ stamp of New South Wales was cancelled with a duplex cancel of SYDNEY/ I/ JY 8/ 73/ P with a vertical 4-ring oval N.S.W., as an obliterator of the stamp. Whereas I first thought the ‘I’ was a ‘1', all 4 examples of this duplex had a letter, not a figure above the date. This example with a ‘P’ below the date is shown by Tobin and Orchard as Figure 123, which was previously known from 30 October 1873 until 17 April 1875. Thus this postmark is an ERD (earliest recorded date). The reverse was not seen but had an ASHFIELD/ JY 9/ 1873/ N.S.W. postmark (Figures 1 & 2).


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A.F. BROCKHOFF & CO.: SIR JACK S. BROCKHOFF, PHILANTHROPIST

A window printed-to-private-order advertising cover for A.F. Brockhoff & Co. Pty. Ltd., Biscuit Manufacturers, West Melbourne, C. 3 with the green imprinted 1d KGVI stamp was postmarked with a roller cancel MELBOURNE/ 2 -PM/ 9 JUN/ 1938/ VICTORIA, with a slogan MINIMUM LETTER/ RATE TO USA 3D/ ADDRESSEE PAYS/ DOUBLE/ DEFICIENCY (Figure 1).


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ADELAIDE to KINSHASA via LONDON, LISBON, BANANA & BOMA, CONGO

This is one of the most extravagant advertising covers I have written about, and it is also the third cover to the Congo I have recorded. I seem to have a fascination for this chaotic region which has had so much strife in its pre-colonial, colonial and post-colonial periods. The Australian Stamp Company, Adelaide, South Australia has resisted my many research attempts, but there is enough advertising matter to obtain an idea of its purpose: "Collections and stamps of all kinds, Bought, Sold, or Exchanged. Large Consignments of old Australians purchased for Cash...... Approval Sheets forwarded to Collectors upon Application..... 1,000,000 – COMMON PENNY AND TWOPENNY AUSTRALIAN STAMPS WANTED –1,000,000".  A strip of five brown bantam Halfpenny South Australian stamps are cancelled with 2 duplex G.P.O. ADELAIDE/ 2/ JY 7/ 96/ S.A postmarks, and the cover is addressed to The Postmaster, Kinshassa (sic), Congo Free State, Africa. There is a faint blue transit postmark of BANANA (Congo) on the front (Figure 1).


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ADVERT COVER: NASH CARS 1939 by OLDEST FORD DEALER in S. AUSTRALIA

A simple advertising cover for Nash cars posted in Adelaide 1 FEB 1939 sent to Nash Motors, Kenosha, Wisconsin, U.S.A. has an illustration of a Nash car, advertised by Maughan Thiem Motor Company Ltd, established 1912 in Adelaide, South Australia (Figure 1).


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ADVERTISING & CHRISTMAS GREETINGS CARD from G.P. FITZGERALD, 1907

The front of the card shows an imposing two-level building clearly labeled G.P. Fitzgerald & Co. in colour, and the reverse is addressed to a lady living at Constitution Hill, Tasmania. The stampless card has a POSTAGE PAID/ 1/ DEC 20/ 1907/ HOBART TAS postmark, as well as a reception postmark for Constitution Hill (now, Dysart), Tasmania the same day. The printed message reads: "With all Good Wishes/ for a/ Merry Christmas/ and may the New Year/ bring you every success/ and prosperity/ G.P. Fitzgerald & CO./ Mail Order Dept. (Figures 1 & 2).


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ADVERTISING COVER for BUSHELLS TEA from GOODOOGA, N.S.W.

The front of this cover is rather ordinary and was sent from F.J. King, General Storekeeper, Goodooga to F. Chilton, City (Fruit) Market, Sydney. The red 2d KGV Head stamp was postmarked with the Type 2B cancel (with double side arcs) of GOODOOGA/ 12 OC 33/ N.S.W (Figure 1).


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ALBERT & SON MUSIC STORE ADVERTISING COVER

This advertising cover "From Albert & Son, Largest Stores in Australia, Head Office 137 & 139 King St. Sydney" is in a pale dull green print, shows a picture of a three level store and on the front of its awning 'ALBERTS MUSIC STORES SYDNEY'. A total of 2½d NSW stamps are attached and postmarked with 2 copies of SYDNEY/ FE 22/ 11-A-M/ 04/ 10 N.S.W duplex. It is addressed to Mr. Sam Davis, Music Jobber, 6 Eddy-street, SAN FRANCISCO, Cal (Figure 1).


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ALEXANDER GEORGE WEBSTER (1830 - 1914) HOBART MERCHANT

This 2d blue-green printed to private order envelope has a roller cancel HOBART/ 16.6.09/ TASMANIA on the ‘Head of Victoria’ embossed stamp. It is a colorful advertisement for A.G. Webster & Son, Hobart Tasmania and it shows a man tilling the earth with a Planet Jr. plough (Figure 1).


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ALEXANDER MAIR, FARMER, BUSINESSMAN, PREMIER of NEW SOUTH WALES

The advertising cover of Alexander Mair & Co., Victoria & Leicester St. Melbourne, Agents for William Dockers Ltd., English Varnish and Ever Shining Sun Brand was addressed to the Boston Woven Hose and Keebler Co., San Francisco, Cal. The blue 2½d ‘POSTAGE’ stamp of Victoria was cancelled MELBOURNE/ 4 6 04/ -14-. On the reverse was an indistinct reception postmark of San Francisco (Figure 1).


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ALEXANDER McCRACKEN, BREWER & SPORTSMAN (1856-1915) to ENGLAND

This evocative advertising cover had four colourful oval adverts for different McCracken ales and stout and the cover had the required postage of 2½d made up of two one penny and one green ½d stamps of Victoria cancelled with two copies of the double circle MELBOURNE/ AM/ 430/ 18 2 03/ 4 with the thick side-bars. It was addressed to London, England (Figure 1).


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ALEXANDER W. SANDFORD, MERCHANT & S. A. LEGISLATIVE ASSEMBLY

The printed-to-private-order window envelope had an advertisement for A.W. Sandford & Co., Limited, Merchants, Dairy and Refrigeration Engineers, Grenfell Street, Adelaide, and the red embossed 2½d KGVI head stamp was postmarked with a roller slogan ‘PREVENT/ BUSH FIRES’ and a circular ADELAIDE/ 10-PM/ 21 DEC/ 1948/ SOUTH AUST. cancel (Figure 1).


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ALFRED SANDOVER, HARDWARE MERCHANT & BENEFACTOR (1866-1958)

This advertising cover is somewhat unique mainly because of the shape of its flap. The front shows a blue advertising corner for WM SANDOVER & Co, Hay Street, PERTH, W.A. The 1d red ‘Swan’ stamp has a duplex L.C. ROOM/ 13/ 30 8/ 01/ PERTH and the cover is addressed to a local address. The ‘L.C. ROOM’ is an abbreviation for Letter Carriers Room ( Figure 1).


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ALFRED SHAW & CO. LTD., BRISBANE, MELBOURNE, LONDON, IRONMONGER

This common Queensland One Penny postcard had an unframed duplex MARYBOROUGH/ A/ JU 9/ 94/ QUEENSLAND with double side arcs postmark with the QL obliterator.  This specific configuration with Code A is listed by Cowan & Dell as having squares before and after the town name, and not arcs.  The postcard was addressed to Mr. R. Kennedy, Store Keeper, Gympie (Figure 1).


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ALFRED SIMPSON & SONS, IRON MANUFACTURER., ADELAIDE to ERIE PENNSYLVANIA

The airmail advertising cover for Alfred Simpson and Son has four single privately perfined green 1½d Q.E. stamps as well as the 1 shilling Lyre Bird stamp canceled by a G.P.O. ADELAIDE/ AIR/ APR 43/ SOUTH AUST as well as a slogan SEND MONEY/ BY POSTAL NOTE/ OR MONEY ORDER. It was sent to Lovell Manufacturing Co., Erie, Penna, U.S.A. The cover shows no sign of being censored on the front and the reverse was not seen. The advert for A. SIMPSON & SONS LIMITED/ ADELAIDE S.A. is in a faint green colour (Figures 1 & 2).


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AMERICAN MOTOR CAR & VEHICLE Co., PERTH ADVERTISING COVER

The cover has considerable intrinsic interest on account of the advertising matter on its front and reverse, the type of postmark and the tax markings to warrant publication of the information it provides. The Western Australian stamp is the yellow 2d Swan issued on 4 Jan.1902 and it is postmarked with the duplex SHIP MAIL ROOM/ 11/ NO 21/ 03/ PERTH W.A. with the 8-bar GPO obliterator. It was received in New York DEC 27 and there are two tax markings : a large 'T' in a hexagon plus a DUE 2 CENTS in a circle (Figure 1).


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AULSEBROOK & CO.'S BISCUIT FACTORY, N.Z. & CAMPERDOWN, SYDNEY

Two Australian advertising covers introduced this company in the early 1900s, but the company was started up in Christchurch in the 1860s (1863 in one reference, and 1868 in another), with later expansion to Auckland. However its origin was in Leicester, England where John Auslebrook was born ca. 1834. His parents were Henry George Aulsebrook and Jane Gillam who were bakers in High Cross Street in Leicester. Henry died in 1838, but his widow seemed to carry on the business, for her name was found in later trade directories still at the same address. John Aulsebrook migrated to New Zealand in 1859 where he started a biscuit factory at Christchurch.

The first cover was from Tasmania with the 1d ‘Pictorial’ canceled HOBART/ 3-PM 24 FE 06/ TASMANIA and it was addressed to Button Bros., Oatlands (Tasmania) and the reverse was not seen. The young coloured boy asks ‘Why am I Happy’ and answer ‘I Eat Aulsebrook’s Camille Cream Biscuits (Figure 1).

 


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AUSTRALIA’S YOUNGEST WORLD WAR II VICTORIA CROSS WINNER

I almost can’t believe that I am using this advertising cover to introduce this important man, but there is a definite, albeit tenuous connection, so please bear with me. It is addressed to my boyhood friend who may still be alive so that I am obscuring his name and address. The 5c blue QEII stamp is cancelled with a HURSTVILLE/ 445 PM/ 3 OCT/ 1968/ N.S.W AUST. roller cancel with the slogan canceling the stamp. Swans Limited at various Sydney Suburbs is advertised for its building and home improvement items (Figure 1).


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AUSTRALIAN ADVERTISING GUNS COVERS: 1880, 1915 & 1932

The first cover shows a stylised ‘ribbon’ advertising JOHN REA/ GUNMAKER/ MCCRAE STREET/ NEXT BLACK SWAN/ SANDHURST and the cover has the 2d lilac mauve stamp of Victoria, postmarked with the duplex SANDHURST/ A/ NO 20/ 80 plus the barred numeral ‘4' as the obliterator. The Australian Firearms Museum, in a listing of Colonial gunsmiths, gives the following information: ‘Rea, J McRae Street Bendigo (formerly Sandhurst) Vic. 1890', and a further listing under his name: ‘Little Scotland, via Geelong Vic. 1851'. There is no certainty that the two addresses are for the same man, and in fact Robert B. Shannon’s Colonial Australian Gunsmiths 1967, does not list a John Rea at all, but lists a G. Rae at Bendigo, Vic. c. 1890 and a Thomas Rea at Little Scotland, via Geelong, Vic. 1851, which is all very confusing.


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AUSTRALIAN ADVERTISING GUNS COVERS: 1880, 1915 & 1932

The first cover shows a stylised ‘ribbon’ advertising JOHN REA/ GUNMAKER/ MCCRAE STREET/ NEXT BLACK SWAN/ SANDHURST and the cover has the 2d lilac mauve stamp of Victoria, postmarked with the duplex SANDHURST/ A/ NO 20/ 80 plus the barred numeral ‘4' as the obliterator. The Australian Firearms Museum, in a listing of Colonial gunsmiths, gives the following information: ‘Rea, J McRae Street Bendigo (formerly Sandhurst) Vic. 1890', and a further listing under his name: ‘Little Scotland, via Geelong Vic. 1851'. There is no certainty that the two addresses are for the same man, and in fact Robert B. Shannon’s Colonial Australian Gunsmiths 1967, does not list a John Rea at all, but lists a G. Rae at Bendigo, Vic. c. 1890 and a Thomas Rea at Little Scotland, via Geelong, Vic. 1851, which is all very confusing.

The other point of considerable interest is that the cover is addressed to ‘The Very Rev. Dean (Hussey Burgh) McCartney (sic), (Anglican Dean of) Melbourne’ (Figure 1).


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AUSTRALIAN NATIVES’ ASSOCIATION (A.N.A.): A MISNOMER

Two covers of the Victorian branches of the A.N.A. recently appeared on a stamp auction site. The first had a 1d green KGV Head postmarked with a Victorian RELIEF/ NO 2 postmark and it emanated from the Port Melbourne, Branch No. 28 and was posted to St. Kilda, the date being illegible (Figure 1).


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AUSTRALIAN SEEDSMEN ADVERTISING COVERS

American seedsman advertising covers are more frequent than Australian ones, and much more information is readily available about the former. However these four Australian companies are worth recording in spite of the lack of information concerning the companies.


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BEBARFALDS, RETAILER of FURNISHINGS & MANUFACTURER of FURNITURE

The illustrated cover shows the front of Bebarfalds partially covered by an irregular block of three red 1d N.S.W. ‘Shield’ STAMPS postmarked with the duplex ‘924' PARK STREET/ 4/ AU 22/ 99/ N.S.W, as well the blue 2d QV and a ½d QV stamps, similarly canceled.  The registered cover is addressed to Messrs G.P. Rowell & Co., 10 Spruce St., New York (Figure 1).


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BEER & BACCY -- VICTORIAN ADVERTISING POSTCARD SENT to BOSTON 1895

This 1d blue ‘Reading Stamp Duty’ postcard was the first and only Victorian postcard with advertisements, and it could be sent to all Australian Colonies, New Zealand and Fiji without additional postage.  It had a very short life for their was a furious response from conservative elements in the community, its day of issue being 1 November 1895 and it was withdrawn on 19 November 1895.  During the three weeks of use 84,960 cards were sold, many of them as a result of the bad publicity.  Mint cards are common, but postally used cards in this period are desirable.  After their withdrawal, the Post Office sold cancelled-to-order cards for 2d!  The Postmaster-General, J. Gavan Duffy had sold the rights to private advertisements to Cameron Bros., and this was an unfortunate choice of 2 popular brands.


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BERLEI REVIEW, FRANK & FREDERICK BURLEY: PROF. HENRY CHAPMAN

I had no idea where these two printed- to- private- order advertising covers would lead me, and I was frankly surprised that the two brothers were to be found in the Australian Dictionary of Biography. Both covers were used in 1930 and the KGV oval 1d green stamps were postmarked with a slogan cancel, COMMONWEALTH LOAN/ NOW OPEN/ APPLY AT ONCE, at Sydney (Figure 1).


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CARLILE’S HOSPICE, MOUNT BUFFALO, VICTORIA

An advertising cover with a sepia picture of a white building showed a group of mostly mounted horsemen. It had a caption of Carlile’s Hospice, Mount Buffalo, 4560 feet. Every Comfort & Convenience. Guides & Horses Always Available. Postal Address: Wandiligong. The postage of 2d was made up of two 1d rose ’Postage’ Victorian stamps which had the duplex postmark of the barred numeral ‘279' and BRIGHT/ JA 21/ 03/ VICTORIA. The cover was addressed to J.P. Cameron Esqre, Town Hall, Queen Street, Brisbane, Q’sland. (Figure 1)


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CARRINGTON HOTEL, KATOOMBA, N.S.W. & F.C. GOYDER

The cover has a printed advertisement for THE CARRINGTON, F.C. GOYDER, KATOOMBA and it is addressed to F.S. Dore Esqr., Post Office, Queenscliff, Victoria. The blue 2d ‘Emu’ stamp of N.S.W. is cancelled with an illegible barred numeral (Figure 1).


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CHARLES COWLES of COWLES & DUNN, GUNSMITH & FIREARMS DEALER

This advertising cover was sent from Cowles & Dunn, Gunmakers and Importers of Ammunition, 72 King Street, Sydney to John M. Evans, Dinner Hill, Peelwood (N.S.W.). The red 1d ‘Roo on Map of Australia’ stamp was cancelled with a roller cancel of SYNEY/ JE 12/ 6-15P N.S.W./ 1913. There was no cancellation on the reverse (Figure 1).


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CHARLES MONTEATH & SONS PUBLIC URINALS, MELBOURNE

The advertising cover was for "The Chief Flushing Cistern", approved by the Melbourne and Metropolitan Board of Works. 250,000 in Use. The red 1½d KGV Head stamp was cancelled with a roller postmark MELBOURNE/ 4.30 AM/ 20 APR/ 1928/ VICTORIA with the slogan COM’LTH ROLL/ CORRECT ENROLLMENT/ COMPULSORY. It was addressed to Messr W & L Gordon , Merchants, Essendon (Figure 1).


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COOBER PEDY OPAL MINE, UNDERGROUND POST OFFICE, SOUTH AUSTRALIA

The cover has an orange ½d KGV Head stamp as well as the purple 1½d KGVI definitve stamp postmarked COOBER PEDY/ 26 NO 36/ S.A and it was addressed to a Mr. L. Franklin, Brokes Street, Inglewood, Taranaki, New Zealand.  At the bottom L.H.S. the post master has printed has printed a ms. From/ Coober Pedy/ The Only Underground/ Dug Out/ Post Office/ In The World/ A.P. North, Postmaster (Figure 1).


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COVER from SYDNEY NURSERYMAN to SAN FRANCISCO NURSERYMAN [U.S.A.]

This colourful double weight cover has six KGV Heads stamps, made up of a pair of the 1d red, two single 1d reds, and 2 singles of the ½d green, making up a total of 5d postage, canceled by two SHIP ROOM/ 11 JUL 1916/ SYDNEY N.S.W plus one same date SYDNEY roller postmarks (Figure 1).


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DAVID & GEORGE FOWLER, WHOLESALE GROCERS, LION BRAND FOODS

 

This multicolored advertising postcard for flour, coffee, tea, custard and plum pudding was posted at Adelaide in 1939 and the green 1d Q.E. Australian stamp was postmarked with a roller cancel (Figure 1).


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DAVID & JOHN SHEARER, AGRICULTURAL MACHINERY MANUFACTURERS

This advertising cover has a picture of Shearer’s Patent Wrought Steel Plow & Cultivator Shares and warns: “Beware of IMITATIONS, especially UNBRANDED Shares. These shares are often imitated but never duplicated”. The pink 1d South Australia stamp is postmarked MANNUM/ 2 MA 11/ STH AUSTRALIA and it is sent to a firm of Messrs E.H. & L.O PONTT, Bakara, S.A. (Figure 1).


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DR. HAROLD RITCHIE, PHYSICIAN SYDNEY HOSPITAL & PRESIDENT R.A.C.P.

I freely admit that this paper has nothing to do with postal history or social philately, but I have a personal interest in Dr. Harold Ritchie, even though I never met him, but I did have a professional relationship with his son, Dr. Frank Ritchie at Sydney Hospital when I was a student, resident, pathology registrar, outpatient registrar, assistant medical registrar, and assistant medical superintendent at Sydney Hospital from 1951 until 1960. Thus when I saw the prescription labelled as ‘Scotts Dressing’ that Dr. Ritchie senior wrote for a patient, I considered that this was an entrée for me to document him (Figure 1).


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EDWARD WILLIAM COLE, MELBOURNE BOOKSELLER (1832-1918)

Two illustrated covers were found at the same auction site, relating to E.W. Cole and his Book Arcade. The first posted at Melbourne in 1907 shows a stylized rainbow stretching from one clump of palm trees to another, and it lists 16 departments in the store: new books; secondhand books; circulating library; wholesale books; pictures, framing; stationery, fancy goods; music, instruments; house ornaments, glass, china; printing, publishing; photographic studio; toys; crinkled paper; tea salon; perfumery, toilet requisites; mail order; and, Wonderland & Monkeyland to amuse the Youngsters. The extent of the booksite in Melbourne, branches in Sydney and Adelaide, plus the claim “Nearly Two Million Books to choose from” are given, as well as “Lists on Any Subject Sent Post Free” (Figure 1).


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F.H. FAULDING (1816 - 1868) & FAULDING’S MEDICAL JOURNAL WRAPPER

This South Australian ½d wrapper which contained the Faulding’s Medical Journal is postmarked ADELAIDE, S.A., but the date is illegible. It was addressed to ‘Beetaloo, P.O. Laura’ which is somewhat surprising for although both towns are on the Northern route, Beetaloo was 335 km from Adelaide and Laura is only 230 km from Adelaide. Beetaloo P.O. was open only from March 1886 until March 1891, and Laura P.O. opened in 1872 (Source: The Post, Telegraph and Telephone Offices of South Australia and the Northern Territory, published by the author, Martin Walker, 2004), and as at this writing I do not know when this wrapper was introduced. The address for the Journal on the wrapper was 54 King William Street, Adelaide, (Figure 1).


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FIRST AUSTRALIAN MAIL to CROSS AUSTRALIA OVERLAND 1917

Two pictorial covers appeared in the same auction celebrating the event when the Trans- Continental Railway opened and joined the west coast to the east coast of Australia. The first cover was franked with the 1d red KGV head which was postmarked with a machine cancel PERTH/ 24 OCT 17/ WESTERN AUSTRALIA. The pictorial element was quite elaborate with a chain linking 2 ovals, the left oval proclaiming "Linking East with West, October 24th 1917" and the right "First Overland Mail by Trans-Continental". A speeding train is shown with a description "From Western Australia The Gateway of the Commonwealth". The letter was addressed to London, England (Figure 1).


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FITCHETT BROS., PUBLISHERS MELBOURNE to WHITTAKER & CO., LONDON

This advertising cover has a boxed FITCHETT BROTHERS Propriety Limited PUBLISHERS, Managing Director: T. Shaw Fitchett, 167-9 Queen Street, Melbourne, Telephone 1206. It has a lilac 2d ‘Postage’ stamp of Victoria cancelled with a roller MELBOURNE/ JUL 7/ 5 45 PM/ 1908 with a ‘waving flag’ VICTORIA postmark. It is addressed to Messrs Whittaker & Co., 2 White Hart St, Paternoster Sq., London E.C. The reverse was not seen (Figure1).


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FOSTER’S LAGER BEER, BITTER ALE & EXTRA STOUT, MELBOURNE

The advertising cover proudly proclaims three types of Foster’s beer and the pink ‘ONE PENNY’ QV stamp of Victoria is canceled MELBOURNE/ PM/ 3 45/ 24 6 07/ -1-. It is addressed to Proprietor, Ship Hotel, Hobart, Tasmania (Figure 1).


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FREDERICK THOMAS WIMBLE, PRINTER, NEWSPAPER OWNER & POLITICIAN

The cover intrigued me because of what must be an early rendition of an extraterrestrial life-form which appears on a cover, produced by F.T. Wimble & Co., Printer’s Furnishers, &c, 87 Clarence St. Sydney, (their only address at the time). The extraterrestrial figure is accompanied by an admonition “Keep Your Eye On Your Pocket and Save Money by Purchasing Goods from F.T. Wimple & Co., Sydney” which is “Printed in Our Super Electric Blue Ink.” It is addressed to Express Printing Supplies, Blenheim N.Z. and has the 1d red N.S.W. ‘Shield” stamp postmarked with a SYDNEY/ AU 8/ 4- P.M/ 98/ 41 duplex cancel (Figure 1).


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G. AUSTEN SEED MERCHANT'S COVER SENT to SEED GROWER in USA [U.S.A.]

This Austen's Seeds advertising cover was sent registered with five NSW stamps totaling 5½d (made up of 2½d overseas postage plus a 3d registration fee) with four different examples of the process of registration (red label, four large 'R's in an oval, the postmark REGISTERED/ A/ JU 8/ 09/ SYDNEY NSW as well as the blue crayon cross marking. It was sent to Messrs Comstock Ferre & Co., Seed Growers, Wethersfield, Conn, U.S.A. (Figure 1).


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GEORGE ROBERTSON & CO., BOOKSELLERS, PUBLISHERS & STATIONERS

The New South Wales postcard with the red 1d ‘Shield’ printed stamp was postmarked with a duplex SYDNEY/ NO 22/ 11 30 AM/ 98/ 43 cancel with the barred N.S.W. obliterator. It was addressed to Percival Crowle Esq, Wilby, Warialda (Figure 1).


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GOLDSBOROUGH MORT & CO., WOOLBROKERS, STOCK & STATION AGENTS

This advertising cover for Goldsborough Mort and Company Limited with its illustrated nine sheep gives information concerning this fabled Australian company of wool brokers, stock & station agency, Sydney branch. It has an air mail sticker, the grey 1 shilling six pence Mercury air mail stamp with a roller cancel: LIFE/ IS PRECIOUS/ HELP/ TO PREVENT/ ACCIDENTS and a boxed Sydney December 1949 cancel. It is addressed to The Editor, The American Hereford Journal, 600, Graphic Arts Building, Kansas City, Missouri, U.S.A. (Figure 1).


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GRACE BROS, JOSEPH NEAL & ALBERT EDWARD GRACE: END of an ERA

This advertising cover for Grace Bros, Merchants & Importers, Broadway Glebe, Sydney: The Model Store, was addressed to Germany with two red 1d ‘Shield ‘ stamps of N.S.W., cancelled by Sydney roller postmark Jan 1910, as well as a greenish-blue ½d QV head stamp postmarked by a Sydney c.d.s. (Figure 1).


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GREAT NORTHERN HOTEL, BATEY’S: BYRON BAY, N.S.W. to HOBART, TASMANIA

The advertising cover was addressed to the Manager, Commercial Bank Co. Lmtd, Hobart, Tasmania and the blue 2d New South Wales stamp was postmarked BYRON BAY/ JY 1/ 1907/ N.S.W. The stamp had a stylized ‘collar’ around it which read ‘BATEY’S/ GREAT NORTHERN/ HOTEL/ BYRON BAY (Figures 1 & 2).


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H.B. SELBY & CO., SCIENTIFIC APPARATUS & LABORATORY EQUIPMENT

This advertising cover for H.B. Selby & Co. at 393 Swanston St., Melbourne has the blue 3d Submarine Telephone Communication to Tasmania stamp postmarked with a roller cancel dated 25 May 38 and is addressed to Difco Laboratory, a Michigan-based manufacturer of microbiology media and supplies in Detroit, USA. The reverse shows a figure of an aneroid barometer (Figure 1).


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HENRY BARKLEY MACLURE (1856-1939), THE RINGER STORES, HAY

This privately printed unused postcard has no postal history connection, but it gives an interesting view of rural Australia in the late 1800's. The 1d red N.S.W. 'Shield' card advertises Henry B. Maclure's firm, The Ringer Stores, Hay, and the small trade mark Ringer insert shows a sheep shearer. Henry named his store the 'Ringer Store' after the fastest shearer in the woolshed (Figure 1).


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HENRY GEORGE, LAND REFORMER & ECONOMIST [U.S.A.]

This political ‘advertising’ cover was mailed from Sydney in 1930 to the Proportional Representation League, 131 South Juniper Street, Philadelphia, U.S.A., and it has a pair of the red 1½d KGV head stamps paying the postage. It has interesting information on it as to the sender: “The Henry George League of N.S.W.” with a “Policy - Abolition of Taxes and appropriation of Land Values or Ground Rent as Public Revenue”, with a Sydney address at 114 Hunter Street. The cover also had a depiction of the Statue of Liberty, encircled with “True Liberty Means/ Equal Liberty” (Figure 1).


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HENRY DISSTON & SONS ADVERTISING COVER [U.S.A.]

Tool companies usually make good use of their envelopes to spread the word about the superiority of their tools. Although the present cover is not as flamboyant as others, Disston saws in particular have almost a cult following in their frequent listing on Ebay auctions. The front of this cover is adorned with a fairly ordinary "If not called for in five days return to HENRY DISSTON & SONS INCORPORATED, P.O.BOX 1552, SYDNEY, N.S.W., AUSTRALIA" return address, with a routing 'Via 'Frisco, per "Aorangi", February 21st, 1914' and a blue 2½d roo on map of Australia stamp, postmarked with a roller SYDNEY, NSW cancel. It is addressed to the Corvel Manufacturing Co., Benton Harbor, Mich., U.S.A. (Figure 1).


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HENRY UPTON ALCOCK: ‘FATHER’ OF THE AUSTRALIAN BILLIARDS TRADE

Two registered covers were found advertising Alcock & Co., Billiard Table Manufacturers, 213 Russell Street, Melbourne and it also listed their addresses in the other colonies. The first had 2 QV stamps of Victoria (1d &2d) as well as the green ‘TWO PENNY’ Boer War Charity stamp, with a large ‘R’ in a circle handstamp, and the postmark REGISTERED MELBOURNE/ PM/ 2/ 27.6.00. The reverses was not seen (Figure 1).


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HUGH VICTOR McKAY, FARMING MACHINERY INVENTOR, & LAND OWNER

The H.V. McKay Pty. Ltd. Famous Farm Implements of Australian Manufacture advertising cover had 3 printed views of horse-drawn farm machinery, and it was addressed to Champion Foundry & Machine Co., 3018 West 21st Place, Chicago, Illinois, USA. The pair of red 1½d KGV head stamps had a SUNSHINE/ ( ) FE 27/ VIC postmark (Figure 1).


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HUGO JUNKERS, EARLY GERMAN AERONAUTICAL ENGINEER [GERMANY]

This air mail registered long cover appeared on Ebay and was franked with 3 copies of the 3d green first Australian mail stamp, one 1d green KGV Head and 3 copies of the 2d red KGV Head, postmarked with seven impressions of G.P.O. MELBOURNE/ 3/ 16 JA 31. In addition to the Air Mail vignette, there was an R.6 G.P.O. Melbourne Victoria registration label, as well as interesting advertising matter which read: JUNKERS ALL-METAL AIRCRAFT/ No Wood No Fabric Hangars Not Required/ Australasian Factory Representative/ Major H.J. Berryman/ 26 Lumeah Rd., Caulfield, S.E. 7. It was addressed to Messrs Junkers - Flugzeugwerk A-G/ Dessau/ Germany (Figure 1).


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HUGO WERTHEIM'S SEWING MACHINES & HAPSBURG PIANOS

The advertising cover for Wertheim’s Wonderful Sewing Machines, Hapsburg Pianos and Electra Cycles has a pair of the purple 2d South Australia stamp postmarked ADELAIDE/ 5/ MY 26/ 3.30 PM/ 02, and it is addressed to Hobart, Tasmania (Figure 1).


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J. KITCHEN & SONS PTY. LTD., MELBOURNE POSTAL CARD 1931

This used printed to private order postal card is said by the vendor to be “very rare, perhaps two exist” and it was sold at auction AUD 1,100. It was listed as a 1928-36 KGV Oval 1½d brown HG K8 on a bluish advice card. It was addressed to ‘Mr V. Hay, Storekeeper Chelsea (Victoria) and was postmarked MORWELL/ 11 FE 31/ VIC. The item was sold AUD100 above the estimate. (Figure 1).


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J.C. FERGUSON, LAUNCESTON ADVERTISING COVER 1895

The cover front gives no hint of the reverse, it is postmarked with two strikes of LAUNCESTON/ A/ NO 1/ 95/ P-R Tasmania duplex on a pair of the pink 1d and a single ½d orange side-face stamps. It was addressed to The Buffalo Spring & Gear Co., Buffalo N.Y., US America. There is a purple marking RECEIVED/ DEC 19 1895/ B.S. & C. Co., placed at the left (Figure 1).


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JACK’S DAY, NAVAL FORCES CHARITY, & 3 KNIGHTED BANKER -TREASURERS

This unusual cover reveals a World War One charitable fund for naval personnel and their families which was started on November 1, 1918 and which ran for several weeks in Australia. The cover has a green ½d and a red 1d KGV Head stamps postmarked with a patriotic roller cancel, HELP TO WIN THE WAR. The stamps partially obscure a printed blue "JACK’S DAY"/ By Authority of the Department of Repatri(ation)/ A FUND TO HELP THE MEN OF/ THE NAVY AND THE MERCANTILE MAR(INES). It has a caricature of a smoking sailor over JACK’S DAY/ NOV 1ST,1918, and the cover is addressed to Little Jack, 5 Hugh St, Ashfield (Sydney). The return address is listed as Dalton House, Pitt-street, (5th Floor), Sydney, and it has a ms. ‘31/10/ 1918'. The reverse was not seen (Figure 1).


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JAMES ALSTON & SONS PUMPS. WINDMILLS, &TROUGHS, SOUTH MELBOURNE

The printed to private order window cover has an advertisement for James Alston & Sons PTY. LTD., Windmills, Pumps, Troughs, Steel Tank Stands, Etc., South Melbourne S.C. 4, Victoria. The green printed 1½d KGVI Head stamp is cancelled with roller postmark with a boxed MELBOURNE/ 26 FEB/ 1948 as well as a slogan PREVENT/ BUSH FIRES. Below the cover’s there is another advert: Over 50,000 ‘ALSTON’ WINDMILLS in use throughout Australia, Regd. Trade Mark. The reverse was not seen (Figure 1).


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JAMES MARTIN, N.S.W. MLA & MACHINERY MERCHANT ADVERTISING COVER

The front of this cover was addressed to Messrs Branson Bros Julong, Binda via Goulburn and the 2d blue stamp of New South Wales is postmarked with a duplex SYDNEY/ H/ FE 9/ 85 N.S.W obliterator (Figure 1).


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JAMES STEDMAN, MANUFACTURER of STEDMAN-HENDERSON’S SWEETS

This comical postcard advertising Henderson’s Sweets, and in particular their popular butterscotch “IT’S AWFU GUID”, was sent without stamps from Sydney on 10 June 1907 to North Sydney. A ‘MORE TO PAY/ 2D’ was applied with 2 copies of the 1d ‘completed design’ green Postage Dues (Figure 1).


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JOHN DANKS & SON PTY LTD, LARGE HARDWARE BUSINESS, SYDNEY & MELBOURNE

This unusual ‘SPECIMEN’ advertising cover has two red boxed John Danks & Son Pty Ltd/ SILENCE SPELLS SECURITY advertisements, one of which was inverted, POSTAGE PAID 1½ AUSTRALIA on the upright example, and POSTAGE PAID 2½d AUSTRALIA on the inverted example. It was not sent through the post but has a CASTLEREAGH ST/ 18 VI 42/ N.S.W. cancellation. The reverse was not seen (Figure 1).


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JOHNSON BROS. PTY. LTD., & ATWOOD MACHINE CO., CONN. USA

This advert cover has 2 interesting points, the clarity of the slogan roller cancel ‘MINIMUM LETTER RATE/ TO U.S.A. 3d  ADDRESSEE/ PAYS DOUBLE DEFICIENCY’, which cancels the pair of the red 1½d KGV Head stamps, and the boxed description of the senderJOHNSON BROS Pty. Ltd., Silk Throwsters, 281 Donald Street East, Brunswick, Melbourne’. The circular cancel of the roller cancel was MELBOURNE 18 SE -430A and the year date is obscured. It is addressed to The Atwood Machine Company, Stonington, CONN. U.S.A., and the reverse had no postal markings (Figure 1).


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KEMP & DENNING PTY. LTD., TIMBER MERCHANTS, HOBART

The window envelope had an advert for Kemp & Denning Pty. Ltd., 101-115 Melville Street, Hobart, Tasmanian Distributors for Burnie Hardboard, Timber, Bricks, Joinery, Plywood, Cement, Iron. Our Business Motto "NO MONOPOLY." There was a red slogan roller cancel ‘ KEEP TB. AT (BAY)/ HAVE A CHEST X(RAY), as well as a red boxed HOBART/ 18 OCT/ 1953/ 3D/ PAID. The reverse had no significant postal markings (Figure 1).


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L. L. EARL, FRUIT MERCHANT, SYDNEY & ORANGE, N.S.W.

This advertising cover for L.L. Earl, Fruit Merchant, The Fruit Exchange of N.S.W., Sydney, Established 1883 had the 1d red ‘Shield’ N.S.W. stamp with a roller cancel of Sydney OC 26, 1908. It also had a faint impression of a red rubber stamping of ‘Commercial Matter’ and it was sent to Messrs Earl Bros, Orange (Figure 1).


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LASKER BROTHERS, TAILORS & MERCERS to JAMES C. ENTRICAN, AUCKLAND

The cover was addressed to Mr. James C. Entrican, for Messrs A.J. Entrican & Co., Merchants, Auckland, New Zealand, and there was a vertical pair of the 1d ‘Shield’ stamp of N.S.W. cancelled with a duplex NEWCASTLE/ OC 8/ 2 35 PM/ 00/ N.S.W, with the barred numeral ‘55' (Figure 1).


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LOUIS SULLIVAN & Co. LTD, MANUFACTURERS’ CONSIGNEES, COOLGARDIE, W.A.

The cover is illustrated with two hovering angels with the stylistic address on a ‘ribbon’ placed underneath of Louis Sullivan & Co. LTD , Manufacturers’ Consignees, Wine, Spirits and General Merchants, "The Pantheon", Sylvester St., Coolgardie, W. A. The cover is franked with a pair of grey ‘POSTAGE TWO PENCE’ Swan stamps of Western Australia cancelled with a duplex SHIP MAIL ROOM / 10/ JY 1/ 01/ PERTH W.A. It was addressed to Mr. Parker Co., Stamp Dealer, 173 Broadway, New York City, U.S.A. The reverse was not seen (Figure 1).


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LOWTH'S HOTEL, TOWNSVILLE QLD & TATTERSALL, HOBART TAS

With the many thousands of Tattersall covers still available on the market, it is somewhat refreshing to find one that is a little different. The cover bears a block of the 'Four Corners' 1d orange Queensland stamp, cancelled with 3 complete and 2 incomplete TOWNSVILLE/ 6–A-1 FE O5/ QUEENSLAND postmarks. The cover is addressed to one of the myriad addresses that were used to send mail (in semi-subterfuge) to the lottery company, and this one was sent to Lovett Esq., 69 Collins Street, Hobart, Tasmania. It had the obligatory staple hole and the dull lilac-grey "TATTERSALL/ HOBART" label applied on receipt (Figure 1).


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LYDIA YEAMANS-TITUS & LESLIE HARRIS, SOCIETY ENTERTAINERS

This postcard with the bluish green Half Penny stamp of New South Wales was postmarked with the duplex WILLIAM STREET/ FE 20/ 12- ( )PM/ 06/ N.S.W and the numeral ‘697', and also had a MORE TO PAY/ 1D / [maltese cross] handstamp.  It was addressed to Andrew Smart Esq, “Weekly Mail”, Wellington, New Zealand.  The printed advertising matter reads: Opera House, Wellington,  commencing Saturday, Sept 22 1906   Prices:  3/-, 2/-, 1/-   BOX PLAN AT HOLLIDAY’S (Figure 1).


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M. B. WRAGG & Co. Pty. Ltd 'ALPHA' FISHING TACKLE

The cover for M.B. Wragg & Co. Pty Ltd., Gardenvale. S.4, Victoria advertised “Alpha” Fishing Tackle and was sent to W. & L. Gordon Pty Ltd., Napier St. Essenden.  It had a blue ‘Alpha’ cogwheel shield trade mark, as well as a large fish chasing a fly.  The green 1d KGV head stamp was postmarked GARDENVALE/ (   ) OC 34/ VICTORIA (Figure 1).


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MALLOCH BROS., W. A. MERCHANTS, IMPORTERS & MANUFACTURERS

Two fine advertising covers of different design have come on the market, a year apart, both concerning the same business. This Western Australia firm, Malloch Bros. was situated at 50-54 William Street, Perth and the front of the first cover showed graphics of two of their farm machinery items, the "Lister" 2-Stand Shearing and Crutching Outfit as well as the Alston Windmills. The cover was postmarked with a faint 1931 Perth red Malloch Bros 2d meter POSTAGE PAID cancel, and it was addressed to the Controller of Stores, W. A. (M)G. R., Midland Junction, (W.A.) - the 'M' is a typo error addition and W.A.G.R. stands for the Western Australian Government Railways (Figure 1).


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MESSRS MERMOD FRERES, SWITZERLAND from ALLAN & CO., MELBOURNE

The faint yellow advertising cover for Allan & Co., Importers of Pianofortes, American Organs, Band Instruments and Music has a lilac ‘TWO PENCE’ and an orange ‘THREE PENCE’ QV stamps of Victoria cancelled by a MELBOURNE/ 5/ PM/ 22-3-05/ 5 cancel on both stamps and it is addressed to Messrs Mermod Freres, Ste Croix, Switzerland. The reverse was not seen (Figure 1).


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MESSRS. ARNALL & JACKSON, PRINTERS, STATIONERS, MELBOURNE

This paper has been held in abeyance the past year for even the State Library of Victoria has been unable to find any details on this long-standing quality printing company. The postcard has a printed lilac ‘ONE PENNY’ stamp of Victoria which is canceled with the duplex SANDHURST/ E/ SE 14/ 80/ VICTORIA with the barred numeral ‘4' as obliterator. It is addressed to Messrs. Arnall & Jackson, Mercantile Stationers and Printers, 42-44 Collins-st West, Melbourne. The reverse was not seen (Figure 1).


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MESSRS. BRISCOE & CO., COLLINS ST. EAST, MELBOURNE, LONDON & N.Z.

The printed-to-private-order cover advertises at top left ‘Formby’s Cement Works Company Limited’, bottom left ‘Domestic/ BBB/ Kerosene Oil’ and bottom right ‘AB/ Galvanized Corrugated Iron’. It has a printed orange 1d orange brown and a printed 1d yellow brown Victorian stamps, both cancelled with a first duplex WARRNAMBOOL / 3/ MY 12/ 93/ VIC plus the barred numeral ‘10'. It had the printed address of Messrs. BRISCOE & Co./ Wholesale/ Ironmonger and Iron Merchants/ MELBOURNE. The reverse had a reception postmark of MELBOURNE/ 5A/ MY 13/ 93.


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MESSRS. BRISCOE & CO., COLLINS ST. EAST, MELBOURNE, LONDON & N.Z.

The printed-to-private-order cover advertises at top left ‘Formby’s Cement Works Company Limited’, bottom left ‘Domestic/ BBB/ Kerosene Oil’ and bottom right ‘AB/ Galvanized Corrugated Iron’. It has a printed orange 1d orange brown and a printed 1d yellow brown Victorian stamps, both cancelled with a first duplex WARRNAMBOOL / 3/ MY 12/ 93/ VIC plus the barred numeral ‘10'. It had the printed address of Messrs. BRISCOE & Co./ Wholesale/ Ironmonger and Iron Merchants/ MELBOURNE. The reverse had a reception postmark of MELBOURNE/ 5A/ MY 13/ 93 (Figure 1).


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MESSRS. REID BROS LTD, TIMBER AND IRON MERCHANTS, ADELAIDE S.A.

A series of five fine mint copies, all of different design, illustrated printed to private order Australian lettercards, with the imprint of KGV heads (1, 1½ and 2d values) was found on a single Australian philatelic auction site, all emanating from Messrs Reid Bros Ltd., at different Adelaide, South Australian addresses. Two of the lettercards included in their address a description of the purpose of their business, namely ‘Timber and Iron Merchants’ or ‘Timber and Joinery Merchants’.


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MIDDENDORP ELECTRICAL GOODS SUPPLY, MELBOURNE to ALLENTOWN PA.

The advertising cover has a picture of an electrical light bulb labeled ‘Middy Opal’ and the address is given as Middendorp Electrical Goods Supply Co., 131 Queen St., (crossed out) Melbourne and there is a manuscript correction with 389 Flinders Lane. In addition the company is described as "Suppliers of Middy Lamps and Electrical Goods. The cover was addressed to L.F. Grammes & Sons, Manufacturers, Allentown, PA., United States America. The blue 3d KGV stamp is cancelled SHIP MAIL ROOM/ 5 AP 26/ MELBOURNE (Figure 1).


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MORRIS & FLETCHER, SOLICITORS, BRISBANE 1903

This fine advertising cover from the Queensland, Brisbane branch, of the New Zealand Insurance Co. (Fire & Marine) bore the ‘Four Corners’ 1d orange Queensland imprinted stamp and was postmarked with a Brisbane duplex dated JA 23/ 03. Below the Maori male figure it stated “Freehold Assets and Other Investments secured to Queensland Policy Holders £60,000". The cover was addressed to Messrs Morris & Fletcher, Solicitors, Brisbane (Figure 1).


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McCARRON, STEWART & Co., PRINTERS & STATIONERS, LETTER to GOVERNOR of SAMOA

This advertising cover of McCarron, Stewart & Co., Printers & Stationers, 44 Pitt St, Sydney had a blue 2½d New South Wales stamp canceled with a SYDNEY/ 9 JA 07 11–AM/ 20 postmark. The addressee was very faint but it was confirmed that it was sent to His Excellency, Dr. Solf, Samoa (Figure 1).


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NOSKE BROS., MILLERS & GRAIN MERCHANTS, HORSHAM, VICTORIA

The first printed to private order (PTPO) cover has an advertisement for Noske Bros. Millers and Grain Merchants, Horsham/ Mills: Horsham, Lowan, Nhill and Natimuk, and the pink embossed ‘ONE PENNY/ VICTORIA’ stamp is cancelled with a roller postmark of MELBOURNE/ NOV 20/ 12 30 AM/ 1906, It was posted to Messrs. Brown & Dureau, 9 Queen St., Melbourne. The reverse was not seen (Figure 1).


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PATERSON, LAING & BRUCE LTD, WYNYARD STREET, SYDNEY to APIA SAMOA

Examples of the present postcard appeared on 2 Australian auction sites. The company has an interesting history which may never be fully told, as the records were lost in the bombing of the London, England company during World War 2. To add further interest, the son of one of the partners had a significant impact on subsequent Australian history.


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PENDER BROS., TIMBER HARDWARE, APIARISTS’ REQUIREMENTS to HUNGARY

The cover has a corner advertisement for Pender Bros. Pty. Ltd., Timber & Hardware Merchants, Manufacturers of Apiarists Requirements, West Maitland. The red 2d KGVI stamp is cancelled with a WEST MAITLAND/ 22 APR 39 9 PM roller cancel and it is taxed with a red N.S.W./ T in a Shield. It is addressed to Mr. Charles Tivor Caikos, Kedeizet Pet M, Hungary, which is partially crossed out with blue crayon and the re-address is illegible. Two postage due stamps, one 20 Filler, the other 8 Filler have been applied and postmarked in Hungary, an amount shown as ‘28f’ in blue crayon. There is a penned manuscript ‘retd unclaimed 10/8/39 and there are several red DEAD LETTER OFFICE/ SYDNEY N.S.W. handstamps (Figure 1)

 


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PERRY BROTHERS LTD., BUILDERS’ IRONMONGERY & BRASS FOUNDRY, QLD

This 1915 grey cover has a strip of three red 1d KGV Head stamps cancelled with a roller cancel of BRISBANE/ ( ) 11 15/ QUEENSLAND, and it has a corner advert for PERRY BROTHERS LTD, BRISBANE. It is addressed to The Thomas Laughlin Co., Portland, Maine (Figure 1).


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POST OFFICES RELATING to THE VICTORIAN MILK INDUSTRY

For more than 5 years I have wanted to write about a particular rare Victorian postmark, but could not find a suitable way to introduce a discussion on this subject. The present postcard gave me a means how to broach this subject. The card has a Victoria green ½d ‘Bantam’ stamp cancelled with the double circle thick double-barred arc at both sides MELBOURNE/ AM/ 4 30/ 8 11 02/ 2 postmark, plus 2 incomplete purple ‘-----OO Posted’ hand-strikes. It is addressed to Warrion (which is ca.15 km north of Colac in South-West Victoria (Figure 1).


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PRESCOTT CO., PRODUCE & LIVESTOCK SALESMEN & COMMISSION AGENTS

Three advertising covers for H. Prescott & Co., 336 & 338 Sussex Street, Sydney appeared on Ebay, all with different designs. I have seen others previously, but because of the difficulty in researching the Sydney Company, I had given up on producing a paper about the company. A chance finding however has provided background on the company in the rural areas of N.S.W.


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R. G. OATES ESTATES, BRISBANE, QUEENSLAND, REALTOR WITH A FLAIR

The cover has a pair of the green ‘ONE PENNY’ KGV Head stamps postmarked with a roller cancel, a circular BRISBANE/1934/ 1000 PM/ 11 FEB/ QLD. Associated with a slogan cancel VICTORIA AND/ CITY OF MELBOURNE/ CENTENARY 1934. It is addressed to Mr. C.W. Poulton, 41 Tamworth St., Dubbo, N.S.W. The G.P.O. Box address of the sender has been crossed out and replaced by 236 George St. (Brisbane) (Figure 1).


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R. MILLER & Co., SOAP & CANDLE MANUFACTURERS, HOBART, LAUNCESTON

The privately printed advertising ‘CIRCULAR ONLY’ cover has an illustration of an elderly lady sitting on a barrel placed on a bar of stone which is labeled ‘Magic Soap’, shown on a ‘medallion’ which is inscribed ‘USE MILLERS MAGIC SOAP. In the background there is a view of washing hanging on a clothes line. Below the medallion is an advert for R. Miller & Co, Soap and Candle Manufactures, Macquarie St., Hobart and Elizabeth Street, Launceston. The red embossed One Penny Tasmanian stamp is cancelled with a duplex HOBART/ H/ AP 27/ 94/ P - R with the ‘TASMANIA’ obliterator on the stamp. It is addressed to Mr. J.G. Brian, New Norfolk, Tas (Figure 1).

 

 


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READ BROS. LTD LONDON: DOGS HEAD BOTTLING, LONDON: LEGAL CASE

Just another example of a Tattersall’s cover to Hobart, with the partially repaired spindle hole, but how wrong on several accounts! The pair of the red 1d Tasmanian Pictorial is cancelled ULVERSTONE/ MR 2/ 09/ TASMANIA, and the reverse was not seen. It was adorned with an advertisement depicting a bulldog with Read Brothers Ltd London/ The Dogs Head Bottling plus a partially obscured statement "When Ordering B[ass Ale and] Guinness Be Sure [To ] Ask For "Dog’s H[ead"] Which Is Absolutely [The Best?]". The cover is addressed to J.B. Curran Esq, Stock Exchange, Hobart (Figure 1).


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REGINALD L. ‘SNOWY’ BAKER, BOXER, SPORTSMAN, JOURNALIST, AUTHOR

This advertising cover has a printed advert ‘Improve Your Health and Strength. By undergoing my course of Physical Culture you have the advantage of an instructor whose methods are substantiated by his own physique. You can also learn Scientific Boxing, Wrestling, Fencing, Swimming, Diving, &c., privately or in classes, and enjoy the benefits of the Finsen Electric light Bath, Vapor Bath and Electrical Massage Vibrator, attached to my up-to-date Gymnasium, which you are cordially invited to inspect. R.L. (SNOWY) BAKER Belmont Chambers, 15 Castlereagh Street, City (Sydney). The red 1d ‘Shield’ stamp of New South Wales is cancelled with a roller Sydney postmark in 1910. It is addressed to Harry Schaiem( ),Wasa, Finland. There are 2 Finnish postal markings, a round postmark showing a reception date of 7.IV. 10 6am, as well as an oval handstamp. There is a boxed 2-line taxing handstamp ‘DEF 5/ FINE 5/ 10 CENTIMES. The reverse was not seen (Figure 1).


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RICHARD EDWARD JARMAN, BRISBANE & ROCKHAMPTON, SADDLE MAKER

This registered cover is postmarked REGISTERED/ FE 22/ 01/ ROCKHAMPTON and there is plenty information that the cover is registered, other than the above, as shown by the ms. ‘931', the crossed red crayon and the large ‘R’ in the oval on the cover and on both the brown 3d and blue 2d ‘FOUR CORNERS’ Queensland stamps. It is addressed to "Tattersall", c/o G. Adams, Hobart, Tasmania (Figure 1).


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ROBERT CALDWELL, MERCHANT, POLITICIAN, & FOUNDER/PRESIDENT of AUSTRALIAN WINE ASSOCIATION

Two identical open window advertising covers, both with the identical slogan cancel, and ‘POSTED PILLARS’ BRISBANE Q’LAND, the one with the 1d green KGV Head stamp clearly postmarked 2 APR 1935, whereas the one with the 2d red KGV Head stamp had an obscured date. The slogan read ‘USE THE / POSTAL EXPRESS/ MESSENGER SERVICE’. The covers both advertised ‘CALDWELL’S / THE WINE OF LIFE’ and the reverse of both covers advertised Caldwell’s Three Star Hospital Brandy (Figures 1 - 3).


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ROCKE, TOMPSITT, WHOLESALE DRUGGIST & MANUFACTURING CHEMIST

These are two of five covers addressed to the above company. The first was sent from Denny & Day, Beddome & Co, Chemists & Chiropodists, Swanston St., Melbourne, and it had a corner advert ‘For your Dog’s Sake’. It was addressed to the Manager, Rocke, Tompsitt & Co. Limited. 292 Flinders Street, Melbourne. . Insist on Beddome’s Famous Dog Remedies’. The 3½d Responsible Government stamp was cancelled with a roller postmark MELBOURNE/ 5-PM/ 8 NOV/ 1956/ VIC. AUST. as well as a slogan HELP ERADICATE T[?]/ USE CHRISTMAS SEALS. The reverse was not seen (Figure 1).


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ROSE HARRIS, SADDLER, EQUESTRIAN, HERO, ORGANIST, BOXER & GOLFER

The advertising cover has a boxed ‘ROSE HARRIS/ SADDLER/ CLERMONT’ and it is addressed to Miss Hodges, C/- Mrs Telford, Locke & Wantley St., Warwick, Q’land. It has a blue ‘By Air Mail/ Par Avion’ sticker, and the blue KGVI 3d and the pair of green 1d definitive QE stamps are cancelled with CLERMONT/ -6 AU/ 49/ QLD. The Air Mail sticker was crossed out with 2 horizontal blue ink lines, indicating it was sent by surface mail. The reverse was not seen (Figure 1).


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S. KING, P.H. ENGEL, H.S.A. McCULLAGH Ltd, LATE LANGE & THONEMAN

This advertising cover is not only intriguing, but it has also been unusually difficult to research, with the information coming in ‘dribs and drabs’ over the past 2 years. The behatted and bearded man catches one’s attention, while he contentedly smokes his pipe. His hat is adorned with ‘CORRECT THING’, and the rest of the inscription apparently reads ‘At Last, Petersburg Va. U.S.A’ (probably referring to the place of origin of the tobacco). Below the hat ‘American Dark Tobacco’ is inscribed. Above the hat we are told to ‘Smoke: "CORRECT THING" which I presume is his favourite pipe tobacco. At top left there is the usual ‘If not claimed within seven days please return to King, Engel & McCullagh Ltd, Late Lange & Thoneman, Melbourne’. It is addressed to Herrn Siegfried Wiesenthal, 7 Arlenstrasse, Berlin C, Germany, and he has not been identified. The blue 2½ ‘Allegorical Figure of Australia’ stamp is cancelled with a duplex SYDNEY/ NO 12/ 1-PM/ 94/ 32 with the stamp obliterated by the 3-ring oval N.S.W. (Figures 1&2).


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SCHOOL of ARTS HOTEL, ROMA QUEENSLAND to PAPUA NEW GUINEA

This advertising cover for the School of Arts Hotel, Roma, Queensland, Proprietor: E.J. Galton was addressed to C/o The Postmaster, Port Moresby, Papua and in addition to the blue AIR MAIL vignette, there was a purple handstamp with Australia/Papua/New Guinea/ July 1934/ first Official Air Mail as well as a straight 2-line handstamp (or manuscript) stating essentially the same message. The two air mail stamps, 6d OS overprint dull brown and 3d green were postmarked BRISBANE/ 11-A 24 JY 34/ QUEENSLAND [Nelson Eustis # 390] (Figure 1).


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SIL ROHU (SYLVESTER EDWIN ROHU) PRACTICAL GUNSMITH

This advert cover was for “Sil Rohu, (Late A.I.F), Successor to W. Graham & Son), Practical Gunsmith, and Importer of High-Grade Guns and, Rifles and Shooters’ Accessories, 110 Bathurst Street, Sydney (Aust.)”. The red 1½d KGV head stamp was cancelled with SYDNEY/ 10PM/ 22 JUN/ 1928/ N.S.W. roller postmark with a slogan COMMONWEALTH LOAN/ NOW OPEN/ APPLY AT ONCE. It was addressed to Mr.H. Woodd Adams, Cookamidgera, NR. PARKES (N.S.W.). The unusual part of the advertisement was the information added by typewriter, as follows: “1928 Open Season for Game in N.S.W., Duck, February 15th to April 10th, Quail, May 15th to July 15th, ( ) Birds, April 15th to July 31st . NO LICENSE REQUIRED FOR SHOTGUNS and RIFLES”. There is also a printed ‘If not claimed in 14 days, please return’ as well as ‘Repairs – OUR HANDS MAKE GOOD ARMS’ (Figures 1 & 2).


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SIL ROHU (SYLVESTER EDWIN ROHU) PRACTICAL GUNSMITH

This advert cover was for "Sil Rohu, (Late A.I.F), Successor to W. Graham & Son), Practical Gunsmith, and Importer of High-Grade Guns and, Rifles and Shooters’ Accessories, 110 Bathurst Street, Sydney (Aust.)". The red 1½d KGV head stamp was cancelled with SYDNEY/ 10PM/ 22 JUN/ 1928/ N.S.W. roller postmark with a slogan COMMONWEALTH LOAN/ NOW OPEN/ APPLY AT ONCE. It was addressed to Mr.H. Woodd Adams, Cookamidgera, NR. PARKES (N.S.W.). The unusual part of the advertisement was the information added by typewriter, as follows: "1928 Open Season for Game in N.S.W., Duck, February 15th to April 10th, Quail, May 15th to July 15th, ( ) Birds, April 15th to July 31st . NO LICENSE REQUIRED FOR SHOTGUNS and RIFLES". There is also a printed ‘If not claimed in 14 days, please return’ as well as ‘Repairs – OUR HANDS MAKE GOOD ARMS’ (Figures 1 & 2).


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SINGER SEWING MACHINE CO. & ISAAC MERRITT SINGER (1811-75)

The illustrated cover was sent from the Singer Sewing Machine Co., General Management for Australia,119-123 York Street Sydney, and it had the characteristic large ‘S’ with a woman using a sewing machine entwined in the middle of the letter. There is further printed information that the company has “Duplicate Parts Always on Hand. Agencies All Over the World”. It is addressed to The Singer Man’f’g Co., Factory No, Bridgeport Conn., U.S.A. The green ½d and blue 2d N.S.W. stamps are postmarked with a roller SYDNEY, N.S.W. JA 16 1912 cancel. The reverse was not seen (Figure 1).


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SIR JOHN MILLAIS, PRESIDENT of the ROYAL ACADEMY of ARTS, & ‘BUBBLES’

The ‘Post Card For Inland Postage Only’ has a pair of the bantam green ½d Victoria ‘Postage’ stamp canceled with the duplex MAFFRA/ MR 18/ 07/ VICTORIA postmark with the barred numeral ‘477', is addressed to a school girl in Bendigo (Figure 1).


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SIR MACPHERSON ROBERTSON, CONFECTIONIST & PHILANTHROPIST

The illustrated cover was for MacRobertson Manufacturing Confectioner, Melbourne, Sydney, Adelaide, Perth, Brisbane, Ballarat, Bendigo and it was franked with the red 2d and green 1d KGV Head stamps cancelled with FITZROY/ 9 AP 36/ VICTORIA. It was addressed to The Package Paper Company, Holyoke, Massachusetts, U.S.A. The reverse was not seen (Figure 1).


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STUART ALEXANDER & CO. SYDNEY and THE EXCHANGE, N.S.W. POSTMARK

This advertising cover for Stuart Alexander Co., Sydney has several interesting features including ample evidence that it was registered (red N.S.W. EXCHANGE registration label, red handstamp ‘REGISTRATION’ and the crossed red crayon lines. It was sent ‘per S.S. Orvieto’ to Paris, France. Postage and registration of 6d was paid by 4 single copies of the 1½d red KGV stamps and was postmarked rather exuberantly with 5 examples of EXCHANGE (placed well off centre)/ 10 FE 26/ N.S.W. The reverse, not shown, was back-stamped Paris on 26.3.26 (Figure 1).


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SYDNEY to THE BELL ORGAN& PIANO CO. PTY. LTD., GUELPH, ONTARIO

This very faint advertising cover shows either a piano or small organ labeled ‘BELL’ and it is addressed to Mr. David Allen Jr, c/o Bell Organs & Piano Co. Ltd., Guelph, Ontario, Canada. The blue ‘Two Penny’ and grey ‘Half Penny’ stamps of New South Wales are postmarked with a duplex SYDNEY/ AU 10/ 2-PM/ 96/ 37 with a barred N.S.W. oblterator. The reverse was not seen (Figure 1).


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THE AUSTRALIAN WIDOWS' FUND: BOOM & BUST

This unassuming NSW 1d pink Queen Victoria mint Post Card reveals a story of Melbourne's past (late 1800's). The front has not been illustrated, but the reverse shows it is from The Australian Widows' Fund, Life Assurance Society Limited, with Offices in Melbourne, Sydney, Adelaide, Brisbane & Launceston.


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THE DIVINE LADY: BARRINGTON'S GREATEST ROMANCE [CANADA]

Advertising covers are very popular with collectors and come in many forms, some as simple as little more than the name and address of an important company or a significant hotel. The most exciting ones are profusely illustrated on the front and reverse and colorful ones can be quite extravagant in their design. Less common ones (at least in my own limited experience) advertise an event in an artistic field (see: Prodigy to Pariah: Guilo Bustabo) and the present one advertises a romantic book, which became the subject for a famous silent movie.


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THE NATIONAL WOMEN'S CHRISTIAN TEMPERANCE UNION of AUSTRALIA

The cover has an advertisement for the Woman's Christian Temperance Union of Victoria with a Colonial emblem of an assortment of mimosa, fern and two other plants, and the headquarter's address of 138 & 140 Flinders Street, Melbourne. It has the pink Victorian ½d and lilac 2d stamps, and is postmarked MELBOURNE/ 17 ( )/ MY 6/ 98. It is addressed to Worcester, Mass U.S.A. (Figure 1).


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THE SANITARIUM HEALTH FOOD Co. and MORAN & CATO, GROCERS

This advertising cover brings back early memories in Sydney for I went into their Hunter Street store many years ago to buy freshly ground peanut butter. The cover was posted from Sydney on 12 July 1917 with a roller cancel and there is also a roller cancel of a Melbourne reception postmark on the red N.S.W. 1d ‘Shield’ stamp. The green advertisement describes the company as manufacturers, importers, exporters of choice cereal products (for) Infants, Invalids foods. Nut ----------a specialty. The central figure of a large building is not the store at 45 Hunter Street, Sydney, but a real Sanitarium. The cover is addressed to Messrs Moran and Cato, Brunswick St. Fitzroy, Victoria (Figure 1).

 


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THOMAS GAUNT, MELBOURNE WATCHMAKER, JEWELLER & OPTICIAN

The cover is simply addressed to Mr. G.A. Knobel, Maindample (Victoria) and the lilac ‘TWO PENCE’ QE stamp of Victoria is cancelled with a duplex MELBOURNE/ 2K/ FE 25/ 70 with a VICTORIA obliterator and it is a lead-in to two interesting men, both of whom were unusually difficult to research, particularly Gustav Adolph Knobel, inventor of Maindample, near Malvern, Victoria (Figure 1).


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TREWHELLA BROS. PTY. LTD. ADVERTISING COVER

The cover is illustrated on the front and reverse and was sent from Trewhella Bros. Pty. Ltd., Trentham Victoria; it bears the 1d green Queen Elizabeth stamp perf. 15x14 issued on 1.8.38 and it is postmarked TRENTHAM/ 20 AU41/ VIC. It was addressed to Messrs E. Payne & Sons, Archie's Creek (Victoria) which is 7 km NW of Wonthaggi. The regular rate at that time for letters within Australia was 2d per 1 ounce, so it slipped through without any tax being levied (Figure 1).


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The DUALITY of the LIFE of "PROFESSOR" HOLLOWAY

A fairly ordinary looking newspaper wrapper introduced me to an extraordinary man with many facets to his life:  apothecary, bankrupt convict, advertising genius, quack, patent medicine merchant and philanthropist. My interest was sparked by 2 newspaper wrappers that appeared on eBay auctions, and little did I suspect where my research would take me. The first wrapper was an example of the 1885-99 ½d Fergusson & Mitchell Victorian wrapper that was issued in four colours (sequentially grey-lilac, pink, yellow-orange and green) over that time period. Although the Type 2 barred numeral '207' of Kerang was undated, this pink version was issued on or after January 1887. Another point of interest was that the 2-line address was sufficient for the newspaper to be delivered (Figure 1).


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VIC JENSEN "THE HUSSLING SHOEMEN" (1875-1954)

This attractive advertising cover was posted at the airmail rate of 1/6d with ASC#140 6d brown kookaburra and ASC#141 1/- green lyre bird, postmarked 1 AIR MAIL 1/ 530P20NO36/ BRISBANE/ QLD. It was addressed to Leeds, Yorkshire, England and there was no postmark on the reverse. All space was utilised on the front and reverse, and everything pertained to advertising matter, except for the blue BY AIR MAIL/ PAR AVION sticker and the typewritten BY AIR MAIL at the top and bottom of the front (Figure 1).


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VICTORIA to the AMERICAN RATTAN COY. of WALKERTON, ONTARIO CANADA

This illustrated cover (front only) has intrigued me for eleven years on account of the unusual names of both the sending and reception companies, the quality of the illustration, the ‘socked on nose’ clarity of the cancellations and the resistance of the cover to meaningful research. The breakthrough occurred after an email to the Walkerton Branch Library, where the research cost was a princely sum of two Canadian dollars.

The cover was sent ‘via San Francisco’ to The American Rattan Coy. of Walkerton Ltd, Walkerton Ontario. The red horizontal ‘Halfpenny Stamp Duty’ QV stamp and a pair of orange ‘One Penny Stamp Duty’ QV stamp as well as the single blue ‘Six Pence Stamp Duty’ QV stamp were cancelled with three fine examples of the duplex SPENCER STREET R.S./ MR 14/ 99/ MELBOURNE with the VICTORIA obliterator. The intricate company illustration had a horizontal banner inscribed LANCASHIRE PATENT BELTING & HOSE CO. MANCHESTER/ CONTACTORS / TO H.M. GOVERNMENT, examples of 20 medals, a large ribbon inscribed ‘25 FIRST AWARDS’, as well as a smaller ribbon inscribed ‘ESTAB. 1860' (Figure 1).

 

 


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VIOLIN PRODIGY to PARIAH: GUILA BUSTABO (1916-2002) [U.S.A.]

Advertising covers have a fascination for many cover collectors, in that they are almost invariably not philatelically contrived, they often are things of beauty, and they frequently tell a story. The different types of advertisements are legion and collectors can specialize in a particular type such as adverts for machinery, perfumes, shoes, hotels and maps, to name but a few. The present cover caught my eye but not as a thing of beauty. I enjoy good violin music, but I can't recall seeing a cover advertising two farewell violin recitals (or any other classical music performances).


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W. LOVELOCK & CO. LTD, THE MACHINERY SPECIALISTS, BRISBANE

This advertising cover from the Lovelock Company, situated at 210 Roma Street, Brisbane had an illustration of the ‘Linke-Noack Earth Scoops’ and stated that Lovelock’s was for all kinds of Dam Sinking Machinery and all types of Earth Scoops, and a full range of Dam Sinking or Road Making Plows, etc. The cover was addressed to The President, The Wiard Plow Company, Batavia, New York, U.S.A. There was a roller cancel of BRISBANE/ 1 PM/ 29 JUN/ 1931/ QUEENSLAND with a partially legible slogan, on a blue 3d KGV Head (Figure 1).


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W. H. PALING & Co., Ltd., 86 - 88 QUEEN STREET, BRISBANE

Three privately printed advertising postcards and covers sent from Brisbane in the first decade of the 1900's were lavishly illustrated with musical instruments, proclaiming the virtues of this well known Brisbane musical store. One printed in red showed 3 different string instruments, and proclaimed that “Every description of Musical Instrument may be obtained cheapest and best” from the store; another in blue depicted the Edison Standard Combination Phonograph and stated that the store had “Over 20,000 Records in stock”; whilst a third in purple showed an example of the Royal Brand of Concertinas, and described “Anglo-German and English Concertinas finest in the world. Best quality, Lowest Prices” (Figures 1- 3).


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W.D. PEACOCK & THE ‘TRUE-SHOT’ PRINTED -TO-PRIVATE-ORDER WRAPPER

Two separate vendors showed a copy of this printed-to-private order advertising wrapper and both stated that it was rare, for it is not listed in Higgins & Gage catalogue. This used copy has the name used for such an item on the flap, ‘The “True Shot” Postal Wrapper’, with the description, ‘The Most Effective and Cheapest Advertising Medium extant. Issued in series of 10,000.' It was published by The Tasmanian Advertising Co., Hobart (Figure 1).


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W.E. BRAMBLE & SONS PTY. LTD., CARRIERS & REMOVALISTS, NEWCASTLE

The cover has an advertisement for the company of W.E. Bramble & Sons and it was sent by airmail to Messrs. S.E. Higgins & Co. in London, England. The strip of three brown Kookaburra stamps were cancelled with a roller postmark NEWCASTLE/ 5-PM/ 24 JLY/ 1950/ N.S.W./ AUST with the slogan POST EARLY/ IN THE DAY. The reverse was not seen (Figure 1).


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W.H. BURFORD & SONS LTD, SOUTH AUSTRALIAN SOAP & CANDLE MAKER

This printed to private order (P.T.P.O.) mint letter card has the red 1½d KGV side face stamp and has Messrs. W.H. Burford & Sons, Ltd., Sturt Street, Adelaide, Box 191 G.P.O. on the front (Figure 1).


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W.J. DEANE & SON, MUSIC PUBLISHERS, 500 GEORGE ST., SYDNEY

This 1917 illustrated double-rate cover for W. J. Deane & Son music publishers was sent to the USA with the blue 2½d ‘Roo on Map of Australia’ stamp postmarked by a SYDNEY/ NO 27/ 1917/ 11-30 P/ N.S.W. roller cancel. It advertised a piece of music ‘Trinity Times’, a special piano solo with chimes effect. There were 3 examples of an added tax: a NSW / T/ 50 hand-stamp, an US CHARGE/ TO COLLECT 10 CENTS handstamp, and instead of the regular U.S. postage dues, there were 2 fine examples of the 5c US PARCEL POST/ POSTAGE DUE stamps. Within the outline of an Australian map, the addressee and address were inscribed. Another feature was a boxed Australian flag, with a patriotic ‘STICK FOR AUSTRALIA’ (Figure 1).


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WALTER WILSON FROGGATT, AUSTRALIA’S PREEMINENT ENTOMOLOGIST

The cover is an advertisement for a book Australian Insects by W.W. Frogatt , F.L.S., Government Entomologist, N.S.W. and it has the red 1d ‘Shield’ stamp of New South Wales, canceled by the Sydney suburb of Croydon with an uncertain date. It was addressed to Herr H. Ribbe of Dresden, Germany. There were several German entomologists with that surname, all experts in Australian and Papuan butterflies, and one of them was Herrn H. Ribbe of Dresden. The reverse of the cover was not seen (Figure 1).


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WARREN & ROWN: MELACHRINO’S EGYPTIAN CIGARETTES

This 1d advertising postcard has a SYDNEY/ AP 20/ 7 A.M/ 91 / 26 postmark with the three ring oval N.S.W. duplex obliterator, and it is addressed to Mr. Max Rown. Box 325, G.P.O. (Figure 1).


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WARTIME PATRIOTIC COVERS: A FORM of ADVERTISING COVER [U.S.A.]

A series of World War II patriotic covers became available from the same artist or distributor on E-Bay after I found this one posted from Australia. It has a prominent Mussolini (not requiring the 'MUSSO' on the sleeve for identification) consulting a book on 'HOW TO FIGHT'. He is sporting a black-eye and one arm is in a sling and he is saying "IT'S ALLA GREEK TO ME!" This was certainly the Australian view of Italian soldiers fighting prowess during WW II.


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WILLIAM ANDRADE, ANARCHIST, BOOKSELLER , & ANTI-CONSCRIPTIONIST

The incompletely seen cartoon advertising cover shows a caricature of an eastern gentleman apparently standing on a log fishing; the text reads ‘No Ketchem Ten Days return to The House of Mystery and Magic, Will Andrade, 173 Pitt St., Sydney’. It is addressed to Messrs S.S. Adams & Co., Ashbury Park, New Jersey, U.S.A. It has a blue AIR MAIL sticker and the one shilling six pence Airmail and the 2d 150th Anniversary of the Foundation of N.S.W. stamps are cancelled by an AIR MAIL/ SYDNEY postmark of the late 1930s (Figure 1).


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WILLIAM BROOKS & CO. LD, SYDNEY to G.E. STECHERT & Co. N.Y.

The advertising cover was sent fom William Brooks & Co., Printers, 17 Castlereagh St., Sydney to G. E. Stechert & Co., 155 West 28th Street, New York and the brown 1½d KGV Head stamp was cancelled with an illegible circular postmark as well as a partial roller slogan ‘WAR SAVINGS CERTIFICATES.’ It was underpaid as shown by the ‘N.S.W./ T/ 30' handstamp, associated with the U.S. ‘DUE/ 6/ CENTS’ and a pair of U.S. 3 cents Postage Dues. The reverse was not seen (Figure 1).


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WILLIAM H. FITCHETT, MINISTER, JOURNALIST, EDITOR & NOVELIST

The cover has considerable advertising information at top left about ‘The Review of Reviews’, Australasian Edition, the Editor being W.H. Fitchett, B.A., LL.D. The manager was T. Shaw Fitchett (his son) at Head Office, 1570 Queen St., Melbourne. London: Moffatt House, Strand, W.C. New York: 13 Astor Place. It was addressed to Philadelphia Book Co., 15 S 9th Street, Philadelphia USA via London. The green ½d bantam and the lilac ‘TWO PENCE’ stamps of Victoria were cancelled with 2 copies of the double ring MELBOURNE/ PM/ 2 15/ 17 6 03/ 19, as well as an arrival cancel of PHILADELPHIA/ JUN 10/ 3-PM/ 1903. The cover had 2 poor backstamps of London and Philadelphia and was not seen (Figure 1).


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WILLIAM HUMBLE, FOUNDRY OWNER, INVENTOR, TEMPERANCE ADVOCATE

The advertising cover shows a Farmer’s Woolpress made by Humble & Sons, Makers, Geelong and is addressed to The Lincoln-Williams Twist Drill Co., Taunton, Massachusetts, U.S. America. It has a single green ½d and two red 1d ‘Roo on Map of Australia’ stamps cancelled with a roller GEELONG/ 21.JUL.13 820PM/ VICTORIA (Figure 1).


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WILLIAMSON, J.C.: AUSTRALIAN TOUR of the OSIPOV BALALAIKA ORCHESTRA

This Air Mail cover was mailed from the J.C. Williamson Theatre LTD, Comedy Theatre, Melbourne C.1, and the red 4cents and green 3 cents QE II stamps were postmarked with a roller cancel consisting of a boxed MELBOURNE/ 9-PM/ 31 JAN/ 1967 and a bilingual slogan ‘AUSTRALIA FOR/ SUNSHINE FOODS/ ALIMENTS AUSTRALIENS/ PRODUITS DU SOLEIL. It was addressed to Mr. Arch. Elliott, Grand Opera House, Wellington, N.Z. (Figure 1)


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WINCHCOMBE, CARSON & CO., WOOL BROKERS & PRODUCE SALESMEN

The printed stamp cover of New South Wales has a duplex postmark of THE EXCHANGE/ 4/ OC 31/ 95/ N.S.W with the barred numeral ‘1134'. It was sent from Winchcombe, Carson & Co., Wool Brokers and Produce Salesmen, Sydney and addressed to W. Richardson Esq, Bogalong, Grenfell, (N.S.W.) (Figure 1).


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WING ON & COY, LTD. EASTERN & GENERAL MERCHANTS, SYDNEY

An ordinary looking cover was sent from SYDNEY/N.S.W/ 11 JAN/ 1936/ 4 45 PM/ POSTED IN/ PILLAR BOX, Code 1, with a roller cancel postmarking the red 2d KGV Head stamp, with SOUTH AUSTRALIA/ CENTENARY/ CELEBRATIONS/ 1936. It was addressed to a fruiterer at Young, N.S.W. and it had a return address of a Box number, Haymarket, Sydney (Figure 1).


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WUNDERLICH BROTHERS: ERNEST (1859-1945), FREDERICK (1861-1951) & ALFRED (1865-1966)

This advertising cover for Wunderlich Durabestos, Asbestos-Cement Building Sheets, The Ideal Lining for Exterior Walls, Interior Walls, Partitions, Ceilings, Gable Ends, Eaves, Soffets was sent in 1934 from Wunderlich Limited, Perth to the Comptroller of Stores, W.A. Government Railways, Midland Junction (Western Australia), with a Perth 2d meter cancel (Figure 1).


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